MAM
Parle Products rallies for a cause this Holi with ‘Holi Ke Mazelo’ campaign
MUMBAI: Parle Products has launched a new digital film on the occasion of Holi titled ‘Holi Ke Mazelo’. The digital film carries the crucial message of water conservation during the festival and features its popular fruit flavored candy Mazelo. The film aims to sensitise people to the fact that the festival of colours can be celebrated with equal fun and gusto while being environmentally conscious at the same time.
The film opens on a playful and fun note with two children discussing how they plan to celebrate Holi this year and unfolds to reveal their resolve to conserve water during celebrations due to its scarcity. The digital film carries a message that if children understand the necessity to save water during Holi then why not everyone else. The film closes with the tagline ‘Iss Holi Paani Nahi, Khushiyon Ke Mazelo’.
Speaking about the campaign, Parle Products senior category head Krishna Rao said, “Holi occupies a special place in each of our hearts. We all cherish such exciting memories of the fun we would have with colours during the festival while growing up. This year, our objective was to stir up the nostalgia that we all have around playing Holi and simultaneously remind everyone that the essence of the festival lies in the fun that’s shared while playing it rather than how it is played. From there, it was only apt to bring Mazelo into the picture, being the popular and colourful and fun filled brand that it is.”
Director Hardik Patel and producer Trupti Kataria who have both been associated with advertising for 10 years now, were really excited when approached for the Parle Mazelo film. “It’s a great initiative by Parle! We wanted to create a film that not only encourages people to conserve water during Holi but also keeps the spirit of the festival intact. In today’s day, this connect is absolutely necessary and is, ultimately, for the greater good.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
