Brands
Parle-G records highest-ever sales during Covid2019 lockdown
NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period.
As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth has come from Parle-G sales. This is unprecedented.”
Parle-G's Rs 5-pack biscuits came in handy for many migrants who walked back home. Even during this difficult time, when all major factories were closed and supply chain was hampered, Parle Products was swift to resume operations to reach maximum sales.
The company also restocked its distribution channels within a week to ensure the availability of the product during the lockdown.
Its’ been over 80 years since Parle-G was first introduced in India and it has over 130 factories across the country out of which 120 are continuously producing units.
Here’s how netizens celebrated the news on Twitter.
Parle-G is my favourite and itbis my childhood memory I love Parle-G is the one of the oldest company because my mother and father also used to eat parle-G in her/his childhood.#ParleG @officialparleg
— Nikhil Kumar Gupta (@nikhilk388) June 9, 2020
#ParleG is not only a biscuit it's an emotion
"
Started cravingWhen i see #ParleG biscuit is trending
Highest Sales in 82 years during COVID-19#ParleG @officialparleg pic.twitter.com/VMyNNPeNFM
— Thakur Shriom singh (@ThakurShriomSi1) June 9, 2020
@officialparleg is the most selling biscuits in this pandemic #Covid_19
5-rupees-a-pack cookie came handy for many migrants who walked back home
Bharat ka Apna Hero #ParleG pic.twitter.com/3NaSz60qlq
— Bhavesh Parate (@the_bhaveshp) June 9, 2020
@officialparleg is the most selling biscuits in this pandemic #Covid_19
5-rupees-a-pack cookie came handy for many migrants who walked back home
Bharat ka Apna Hero #ParleG pic.twitter.com/3NaSz60qlq
— Bhavesh Parate (@the_bhaveshp) June 9, 2020
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
