Ad Campaigns
Parle Agro’s Frooti launches new campaign #FrootiYourWay
Mumbai: This summer, Parle Agro is leaving no stone unturned for the campaign of their iconic, refreshing mango drink, Frooti. They have onboarded brand ambassadors, Alia Bhatt and Ram Charan for their campaign. This summer, the excitement around Frooti is being taken a notch higher with three exciting brand films, each giving the message of #FrootiYourWay.
2023 summer’s Frooti campaign focuses on a variety of elements; be it styles, moods, occasions or reasons, to drink, enjoy and fall in love with Frooti.
Conceptualized by &Walsh, the first ad film shows Charan and Bhatt debating on whether Frooti must be sipped or gulped. Backing both and adding to the quirkiness, is Frooti’s entertaining and lively, surreal world of miniature characters chanting ‘Sip It’ and ‘Gulp It’. As both debate supported by their tiny friends, they finally realise it is fine to either sip it or gulp it, depending on your way to having fun and loving Frooti, with the catchy tagline ‘Sipitta, Drinkitta, Lovitta’. The ad showcases Frooti’s Rs 10 carton pack and PET bottle formats, where consumers can choose to sip or gulp the mango drink as they please.
In the other two ad films, the brand focuses on Frooti’s shared SKUs and party pack SKUs highlighting additional occasions and ways of enjoying Frooti. The share-pack TVC sees Bhatt and Charan in a dilemma about whether to share their Frooti with the miniature world friends or not. Since they have a 600 ml share-pack, sharing is entirely possible, but only if they want to, which they do eventually. The party pack TVC shows Charan and Bhatt having a party with Frooti with Charan summoning a 1.8 Litre pack. The drink is brought via an air balloon and mini friends to get the party started.
Commenting on the new campaign, Parle Agro joint managing director & CMO Nadia Chauhan said, “Frooti is not just a drink, in India, it is an emotion. It is part of an unending list of ways, reasons and occasions to drink the beloved mango drink. We are celebrating this love of consumers for Frooti with a massive summer campaign that showcases our various formats which enable people to have #FrootiYourWay. We are taking the message to each home across the country to let each consumer know there is no restriction when it comes to drinking their favourite mango drink.”
Parle Agro is driving high reach and visibility for the brand through a high-impact, multi-channel campaign across TV, OTT, Digital and Outdoor. Frooti TVCs will also be aired on national television during IPL 2023 through ad spots. An aggressive outdoor campaign is also live with large-format ads placed strategically in high traffic areas in key locations pan India. The brand films will be aired in multiple languages across national and regional channels.
There are several reasons and moments fans of Frooti drink their favourite mango drink. It can be to celebrate the last day of exams, enliven a large get-together with family and friends, or simply while relaxing at home on a lazy evening. Frooti never disappoints whether you want to have it all by yourself or are in the mood to share it with others or for a party.
Watch all three Frooti TVCs in the links below:
Sip vs Gulp –
Frooti Your Way –
Have a Frooti Party –
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
