Ad Campaigns
Parkmate launches digital campaign #Dutyisnotover
Mumbai: Smart parking solution start-up Parkmate, a trailblazing leader in the field of car parking management, is excited to announce the launch of its latest digital campaign, #Dutyisnotover, aimed at highlighting the importance of responsible citizenship and patriotism beyond the celebrated Independence Day. The campaign is being rolled out across Parkmate’s various social media platforms, bringing attention to the mishandling of Indian national flags after Independence Day celebrations.
The #Dutyisnotover campaign is more than just a hashtag—it’s a call to action and a reminder that genuine patriotism is a daily practice that goes beyond flag-waving on a single day. The campaign centers around a poignant video that underscores the significance of treating the national flag with respect and dignity, even after the fervor of Independence Day has subsided.
In the video, a scene unfolds with an Indian national flag lying on the ground, evoking a sense of disheartening neglect. However, a Parkmate representative enters the frame, stoops down, and reverently picks up the flag before proceeding to park a customer’s car. This symbolic act encapsulates the essence of the campaign: demonstrating that patriotism is an ongoing commitment, manifested through the small yet meaningful actions in everyday life.
“We at Parkmate believe that patriotism isn’t just a once-a-year affair. It’s about the collective responsibility and pride we should exhibit in our daily lives,” Parkmate co-founder, CMO/COO Abhimanyu Singh. “Our #Dutyisnotover campaign seeks to remind everyone that the values we celebrate on Independence Day should guide our actions every day, including the way we treat our national flag.”
Parkmate has consistently pushed boundaries and embraced innovation in the realm of car parking management. The company’s DROP & SHOP service stands as a testament to its commitment to providing convenience and efficiency. This unique service empowers users to designate their parking location, enabling a dedicated valet to promptly retrieve the vehicle and park it in an authorised lot nearby.
Additionally, Parkmate offers a hybrid fastag ANPR system—a cutting-edge solution leveraging HD cameras, an integrated controller, and proprietary software. This system facilitates seamless license plate scanning and automatic vehicle entry, streamlining the parking experience for both users and lot operators.
As a pioneer in the niche car parking management market, Parkmate continues to evolve and set new benchmarks. The #Dutyisnotover campaign reaffirms the company’s dedication to promoting values that extend beyond commercial success, emphasizing the importance of responsible citizenship and the significance of every individual’s actions in building a better society.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
