Brands
Park+ unveils its refreshed logo to reflect its new brand identity Young, Agile & Ambitious
Mumbai: Park+ a super app for car owners, has unveiled its refreshed logo, mirroring the three cornerstones of its new brand identity- Young, agile & ambitious. The new color palette and design add a powerful new dimension to Park+’s brand persona.
Commenting on the development, Park+ founder & CEO Amit Lakhotia said, “2023 has been a stellar year for us so far, we closed our series C round, grew to over 700+ employees and expanded our footprints to over 50+ cities across India. As part of our evolving nature, we have refreshed our brand logo to reflect our ambitions. As a young, agile, and ambitious brand, we wanted our logo to reflect these qualities. Our refreshed identity reflects all three attributes. We are a young brand- only five years old. We are an agile brand- always on the lookout for a business problem we can solve. We are an ambitious brand- always pushing the envelope to create new milestones. The new refreshed Park+ is just the beginning, 2023 has more in store for all of us.”
Park+ took up car owners’ problems, which no one was ready or willing to solve- such as finding a parking spot, tracking challans, recharging FASTag, renewing insurance, car cleaning, car maintenance and made these services effortless. Park+ app went live in 2019 and today hosts India’s largest community of car owners – 80 lakh and is the best rated app in its category with a 4.6 rating. Park+ is at the heart of the car ownership ecosystem, partnering with core service providers including- Auto OEMs, EV OEMs, car insurers, after sales service providers, maintenance providers, car dealers and banks to serve the end user in a seamless manner.
Key Park+ milestones:
- Gurugram headquartered with 700+ employees across India
- Present in over 50+ Indian cities
- Recognized by LinkedIn as one of the top startups in India 2022
- Recognized by Forbes asia in their top 50 startups list 2022
- The most used ‘Car App” in India (max transactions)
- The largest car cleaning service provider in India
- The largest EV charger installers in India
- The largest discoverable parking slot inventory in India
- The largest access control player in India (residential/corporate parks)
- The largest (PV) FASTag distributor in India
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
