MAM
Paritosh Joshi is Star India revenue management head
MUMBAI: After months of speculation in the market, Star India has finally appointed a revenue management head in Paritosh Joshi.
This was confirmed to Indiantelevision.com by Star India COO Sameer Nair, to whom Joshi, as president – advertising sales & distribution, will directly be reporting in to.
With this appointment, the two major revenue streams of Star India – ad sales and distribution – will be consolidated under one position. Joshi’s key focus is to work with the current team to develop a long-term sustainable growth strategy for the two revenue streams.
This also means that in the new reporting structure, Kevin Vaz, EVP, advertising sales, Kaushal Dalal, EVP advertising sales planning and Tony D’Silva, EVP will function under Joshi.
Adds Nair, “We are delighted to have Paritosh on board. As the industry leader Star has taken a number of initiatives in the last couple of years to drive revenue growth for the industry in ad sales and distribution. Kevin and Tony have led these initiatives and successfully taken their respective functions to the leadership position in the industry. With the industry poised for rapid growth and our viewership continuing to reach new heights, Paritosh will work with the current team to further enhance our already highly successful operations and to draw the blueprint for the next phase of growth.”
Joshi has over 20 years experience in sales, marketing and general management in companies like ITC, Procter&Gamble, Business Standard, Maharaja and Quest. He is an alumnus from IIM, Ahmedabad.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
