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Parimal Kumar Shivendu steps up as executive director at Easebuzz
PUNE: Easebuzz has added fresh ballast to its leadership team, elevating Parimal Kumar Shivendu as executive director and welcoming him to its board of directors. The move sharpens the company’s focus on governance, regulatory rigour and long-term growth as India’s digital payments story gathers pace.
Shivendu brings more than 15 years of experience across financial regulation, public policy and fintech. A significant part of his career was spent at the Reserve Bank of India, where he worked on regulatory frameworks for fintech and digital financial services. At Easebuzz, he has already played a key role in shaping finance, risk and compliance functions while supporting the firm’s expanding platform and merchant base.
As a board member, Shivendu will help guide regulatory strategy, strengthen risk management practices and ensure Easebuzz scales in a steady and sustainable manner. His appointment underlines the company’s intent to build a payments business that is not just fast-growing, but also future-ready.
Commenting on his elevation, Shivendu said that as India’s digital finance ecosystem matures, the spotlight must move firmly towards strong governance and regulatory alignment. He added that Easebuzz sits at the right crossroads of innovation and responsibility, and he looks forward to contributing at the board level.
Easebuzz managing director and CEO Rohit Prasad, said Shivendu’s blend of regulatory insight and industry experience makes him a valuable addition to the board. He noted that Shivendu’s perspective will be vital as the company deepens its presence in the digital payments ecosystem while keeping governance front and centre.
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Sun Pharma launches ‘Heart ke Liye 8’ heart health drive
New campaign urges daily habits to build a stronger heart
MUMBAI: Sun Pharmaceutical Industries Limited has launched its ‘Heart ke Liye 8 – Making India Heart Strong’ campaign, urging Indians to prioritise heart health through simple, consistent daily actions.
The initiative comes at a crucial time. Cardiovascular disease accounts for nearly one-fifth of global heart-related deaths, with Indians often affected almost a decade earlier than many Western populations. The campaign reinforces a clear message: heart health is not built overnight, but through everyday choices.
Speaking on the launch, Sun Pharma senior vice president, marketing and sales Shailesh Joshi, said the company believes prevention is just as important as treatment. He noted that the campaign aims to spark regular conversations around heart health and encourage people to adopt small habits that can make a lasting difference.
At the centre of the campaign is the ‘Heart-strong Man’, a relatable and optimistic character symbolising a well-cared-for heart. The tone remains positive and practical, encouraging individuals to take charge of their wellbeing without fear. The campaign film has been created in multiple Indian languages to ensure wider accessibility.
The initiative is anchored around eight essential pillars of heart health, including eating better, staying physically active, managing weight, keeping blood pressure, blood sugar and cholesterol in check, avoiding tobacco, going for regular health check-ups, managing stress, and getting quality sleep.
Beyond awareness, the company’s Making India Heart Strong initiative takes an integrated approach to prevention and response. Sun Pharma organises around 10,000 heart screening camps annually, screening over 1.2 lakh people each year.
In addition, it conducts CPR training for more than 1.5 lakh individuals annually to strengthen emergency preparedness, while also investing in evidence generation to improve risk assessment and patient outcomes.
Its patient education efforts further extend to more than 15 million individuals every year through in-clinic print materials and awareness programmes, contributing to a broader, long-term effort to reduce the cardiovascular disease burden in India.
