MAM
Parenting title to be launched by BBC Magazines
LONDON: BBC Magazines will launch what it claims is the UK’s only parenting magazine aimed at parents of children aged from one to 12. BBC Parenting will make its debut at the news stand on 11 September 2003.
The magazine aims at filling a gap in the market. An official release informs that the majority of the 30+ parenting titles in the marketplace serve the parents of babies and none is aimed at parents of children older than seven.
BBC Parenting’s MD Pamela Janson-Smith was quoted as saying: “We are going to go where no other title has dared to go and serve all parents of toddlers to 12-year-olds. We’ll talk about the wonder as well as the worry of parenting. The intention is to be a reliable and useful friend to mums and dads.”
BBC Parenting replaces Parentwise – a small, independent title acquired by BBC Magazines earlier this year. With an initial print-run of 100,000 and 132 pages, BBC Parenting will feature celebrity parents, education, childcare, health, fashion, lifestyle, sex, family relationships, gardening, food, travel, entertainment and much more.
BBC Magazines is a division of BBC Worldwide Ltd, the commercial consumer arm of the BBC. It claims to be the UK’s third largest consumer magazines publisher, with a portfolio of more than 30 regular titles for adults, teenagers and children and a combined circulation of 4.2 million (ABC: July to December 2002).
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
