MAM
Paras Dairy assigns creative duties to Rediffusion Y&R
MUMBAI: Popular dairy brand Paras Dairy has assigned Rediffusion-Y&R to handle its creative duties while its media duties will be handled by The Media Edge (TME), a sister agency of Rediffusion.
Rediffusion won the account in a multi-pitch process in which agencies like Grey and Crayons among others participated. Earlier, Percept/H used to handle the business of the dairy. Though the contract is for a year, it is renewable every year.
The size of the account, however, could not be obtained at the time of filing this report.
Confirming the development to indiantelevision.com, Paras Diary brand manger Sumit Mohan said, “We have assigned the creative and media duties to Rediffusion-Y&R and TME respectively based on their credentials of handling large businesses, as well as the strategic and creative prowess shown by their team.”
Paras Dairy has created a network of 5,000 villages as collection centres for milk across western Uttar Pradesh, Haryana, Rajasthan, Maharashtra and Gujarat and currently sells over 2,50,000 litres of milk per day in Delhi.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
