Brands
Paras Dairy: A legacy of purity and trust that tempts your taste buds
Mumbai: For over six decades, Paras has embodied purity and trust in the dairy and culinary sectors. Since its inception in 1960, it has gained unwavering customer trust, delivering farm-fresh dairy products that have become household essentials. The “Asli Bharosa Asli Ghee” campaign symbolises a commitment to honesty and purity in a world where values are often sidelined. Beyond enhancing flavors in your favorite dishes, Paras Ghee becomes a versatile addition to your well-being journey, enriching your skin, hair, and overall health with essential nutrients. It supports growth for the young and vitality for the elderly, making every meal a nutritional powerhouse. “Asli Bharosa Asli Ghee” isn’t just marketing; it’s a heartfelt promise of good health for all ages.
Chef Harpal Singh Sokhi, a renowned figure in fine dining, known for his award-winning restaurant “KARIGARI – Handcrafted Bistro” and unwavering commitment to culinary innovation, joined hands with Paras Ghee due to their shared values of authenticity and purity. His deep appreciation for ghee found a natural fit in Paras, a brand associated with sincerity and trust.
Paras Dairy CMO VPS Malik enthusiastically expressed, “I am thrilled to see our brand, Paras, chosen and trusted by Chef Harpal Singh Sokhi. It is a testament to the enduring quality and trust Paras represents in the world of dairy. We are genuinely excited about the remarkable journey ahead, elevating your culinary experiences with Chef Harpal Singh Sokhi’s exceptional culinary expertise.”
In conclusion, Paras Ghee’s enduring legacy of purity and trust aligns seamlessly with Chef Harpal Singh Sokhi’s culinary expertise, forging a potent alliance. The “Asli Bharosa Asli Ghee” campaign embodies shared values, heralding a future of culinary excellence and purity. It’s more than a partnership; it’s a dedicated commitment to delivering superior taste, nourishment, and wholesomeness for all ages.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
