MAM
Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign
MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.
Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations. Each innovation depicted a unique proposition which was brought to life through OOH. Be it Krishna tied up, his sling shot, Kalia Daman, lifting of Gowardhan mountain or peacock feather on his head – each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations truly justified the story of naughty little Kanha’s journey to being worshiped as Paramavatar Shri Krishna.
The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units these creatives stood out in the OOH space. Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.
Commenting on the campaign, Milestone Brandcom MD Nabendu Bhattacharyya says, “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
