MAM
Parag Milk Foods appoints Sumit Jain as president of finance
Mumbai: Parag Milk Foods Ltd, a manufacturer and marketer of dairy-FMCG products, is delighted to announce the appointment of Sumit Jain as president of finance. With an established presence as a key player in the dairy industry, this strategic move underscores Parag Milk Foods’ dedication to nurturing top-tier talent and fostering the next generation of leaders who will guide the company’s future success.
With an extensive background in financial management and a track record of success, Jain brings a wealth of expertise to the organization. A chartered accountant, Jain achieved All India Rank 18 in 2012 and All India Rank 22 in Cost Accountancy in 2013. He was twice recognized as one of India’s top 40 CA’s under the age of 40 by the Institute of Chartered Accountants of India.
Jain’s previous role as head of finance at Reliance Luxury Lifestyles (Reliance Brands) provided invaluable experience in leading financial strategies for over 30 luxury brands, including Armani, Jimmy Choo, Coach, Balenciaga, Michael Kors, and Bottega Veneta. He has also worked with Parle Agro, Britannia, and Bauli India Bakes.
In his new role, Jain will play a key role in driving the company towards new heights of financial success. His strategic vision and proven leadership capabilities will be pivotal in shaping the company’s financial strategies and ensuring sustainable growth.
Commenting on the appointment, Devendra Shah said, “We are pleased to welcome Sumit Jain to our team as President of Finance. His exceptional track record and expertise in financial management will be instrumental in guiding our company towards achieving our strategic goals. We look forward to working together with Jain to accomplish new milestones and drive continued success for Parag Milk Foods.”
Jain expressed his enthusiasm for joining Parag Milk Foods, stating, “I am honoured to be part of the journey with Parag Milk Foods and excited to contribute to its financial success. I look forward to collaborating with the talented team at Parag Milk Foods and leveraging our collective strengths to achieve our objectives.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
