MAM
Pantaloon wears passion this World Cup
MUMBAI: Keeping World Cup fervour in mind, Pantaloon has launched Passion Wear, a specially designed range of World Cup apparel and accessories. Pantaloon Retail India is the sole retail for ICC World Cup merchandise in India. These rights allow Pantaloon to use Dazzler, the ICC World Cup mascot as well as to design, manufacture, distribute and market the World Cup Cricket 2003 merchandise.
The apparel range includes Replica T-shirts (exact replica of T-shirts worn by Sachin Tendulkar, Virendra Sehwag and Saurav Ganguly and others from the Indian cricket team), Message T-shirts (having amusing anecdotes of cricket & films, one-line jokes on cricket etc.), Dazzler T-shirts (Officials Mascot of the ICC World Cup), sweatshirts, sweat pants, track pants, socks and select designs for ladies like short tops etc.
The accessories range includes bats – memorabilia, crazy balls, stress relief balls, key chains, Dazzler key chains- Flat & 3 D Caps Ties-with ICC logo. Hankies, mugs etc. also form part of Pantaloons ICC collection, which have the image of the mascot printed on them. The apparel and accessories are available at all Pantaloon Retail outlets.
Director, Pantaloon Retail India Rakesh Biyani said, “ The two things Indians are most passionate about are films and cricket. Cricket is not a game in India it is a religion hence our World Cup range is known Passion Wear. We have chosen the World Cup to launch our cricket accessories and apparels. The range caters not only to children and men but also to women.”
Pantaloon Retail (India) Limited has over 15 superstores in the country.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
