MAM
Pantaloon aligns its media AOR with Carat
MUMBAI: Pantaloon Retail India Limited has decided to align the media AOR of its value and lifestyles retailing stores to Carat Media Services India Private Limited.
The company operates in the value retail domain through Big Bazaar, Food Bazaar, Gold Bazaar and Footwear Bazaar. Under lifestyle retail, the brands are Pantaloons and Central. The incumbent agency was Insight.
Pantaloon Retail head marketing Sanjeev Agrawal says, “We are taking the ROI aspect of media to the next level. For this we wanted to partner with an agency that has sound understanding of the processes and has used the same to further other clients businesses. It was in this aspect that Carat did lot of good work. Carat also has a strong understanding and use of research and other statistical proprietary tools.”
Agrawal further adds, “We required partnering with an agency that is very strong and would bring on board fresh strategic and tactical skills.”
Carat CEO West and South Shripad Kulkarni says, “Retail is a very big opportunity and an even bigger challenge for Media. We look forward to this challenge, armed with Carat global learnings and working as a part of Sanjeev’s team.”
Carat Group CEO Charles Jenarius adds, ‘In Singapore and Australia, Carat has worked out effective solutions for retail, including sophisticated response modeling. It was this learning which we adapted to the Indian market that helped us winning the clients confidence.”
The key accounts of Carat include Philips, Adidas, General Mills, Dabur, Max New York Life, Ozone Pharma, Universal dairy UDV, Mattel Toys, Sahara, and AAG, the Guild comprising 32 Delhi Headquartered Agencies now.
Pantaloon Retail (India) Ltd is also looking at selling a 4.53 per cent stake to Bennett Coleman & Co Ltd, to raise funds for its expansion.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
