Ad Campaigns
Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’
Mumbai: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change – encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.
PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today’s Gen Z and millennials and showcase Panasonic’s commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change.”
The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children’s lives in the 2090s. The first video portrays Niran’s life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.
In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand’s commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
