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Panasonic’s #DiwaliWaliSafai: Promoting responsible e-waste disposal
Mumbai: In commemoration of International E-waste Day, Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced its fourth edition of #DiwaliWaliSafai – an awareness campaign on responsible disposal of e-waste. The Central Pollution Control Board reports that the volume of e-waste continues to rise. India, the third largest contributor to e-waste in the world, generated 16.01 lakh tonnes of e-waste in 2021-22 and only 33% of it was collected and processed. #DiwaliWaliSafai campaign by Panasonic is a small step towards sensitizing consumers around the escalating e-waste crisis and the importance of its responsible collection, disposal, and recycling.
The campaign is centred around the ritual of festive cleaning, a significant and widespread custom in every Indian household during Diwali. While consumers focus on celebrations and buying new items, the responsible disposal of old electronics safely gets overlooked. With #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become active agents of change and make this Diwali more environmentally friendly by responsibly managing their e-waste. To support this, Panasonic is also offering free-of-cost home pick-ups for large appliances as well as assistance in identifying the closest e-waste collection centres.
Commenting on the campaign, Panasonic Marketing India, Panasonic Life Solutions India managing director Fumiyasu Fujimori said, “At Panasonic, we are committed towards a larger cause ie, creating a sustainable environment through our businesses. Whether it is through using environment-friendly technologies, promoting renewable energies, environment-focused activities such as tree plantation or, through responsible e-waste awareness programs and campaigns – every action of ours is aligned towards sustainability and development of society. And this extends beyond the products and solutions we develop. Our endeavour is to leave a positive impact on the environment and, in this process, encourage our consumers too. The #DiwaliWaliSafai campaign is yet another effort towards enriching our future. Through this campaign, to date, we’ve reached out to 10.3 million consumers through our digital platforms to help spread the word on the safe disposal of e-waste. In the fourth edition, we are hoping to continue this momentum and, would urge everyone to come forward and take part in this noble cause.”
As part of the #DiwaliWaliSafai campaign, Panasonic is running an engaging contest on its social media handles till 30 October 2023, encouraging consumers to responsibly dispose of e-waste. Additionally, customers can simply visit the Panasonic D2C website where they can easily provide their information for e-waste submission. As a token of appreciation, those who actively participate in e-waste recycling will have the opportunity to win exciting prizes from Panasonic.
To participate in the #DiwaliWaliSafaai campaign individuals can use any of the following social media handles of Panasonic Life Solutions India:
#ContestAlert! #DiwaliWaliSafai is back! Turn on the throttle on your safai mode, register yourself to dispose off your old appliances and stand a chance to win exciting prizes! Register now – https://t.co/6TyEHUenfL #InternationalEwasteDay *T&Cs apply: https://t.co/MV4Gt8Lx62 pic.twitter.com/ylaC2WxOOE
— Panasonic India News (@PanasonicInNews) October 14, 2023
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
