Brands
Panasonic introduces special ‘Assured 2 Win’ offer for its consumers this Diwali
New Delhi; To celebrate the auspicious occasion of Diwali, Panasonic India Pvt. Ltd today introduced its special ‘Assured 2 Win’ festive offer to tempt its customers this festive season. This offer assures the customers to win assured gifts on all Home appliances and Panasonic LED TV’s. As a part of its marketing strategy, Panasonic will be investing Rs. 85 crore towards festive ATL and BTL activities across India. Staring from September’16 to November’16 the company has introduced exciting promotional offers for its customers across all product categories including Televisions, Refrigerators, Washing Machines, Purifiers, Air-Conditioners and Microwaves.
The promotional offers will be valid from today, 20th September to 16th November, 2016 across all authorized Panasonic outlets and stores. Apart from special offers, extended warranty and attractive finance deals will be provided on selected products. In addition, the company will also offer interest-free credit and attractive EMI schemes for its customers.
Speaking about this year’s festive offers, Mr. Manish Sharma, President and CEO, Panasonic India said, “As our customers prepare themselves for the festive season, the consumer sentiments amidst the festivities is already at a high point, and it is an exciting time for us to be part of their celebrations. With this year’s Diwali offers we want to ensure that our esteemed customers get maximum advantage through our exciting promotional and attractive assured gifts offer. Panasonic’s Assured 2 win offer, is a small endeavor on our part to add sparkle to this festive season.”
Highlighting on the Diwali offers, Mr. Ajay Seth, Head- Sales & Services, Panasonic India, said, “At Panasonic, we aim to provide products and services that offer more value to our customers. Adding greater joy on Diwali, this year Panasonic brings in assured gifts offer, extended warranties, attractive financial offers which will be available on all product categories. To make it more exciting for our customers the ‘Assured 2 Win- Gift offer’, on all Home appliances & Panasonic LED TV’s, include Holiday Voucher of 3Days/2nights, Swarovski Jewellery worth Rs.4500/- etc. With this year’s festive offers, we wanted to ensure that our customer’s joy lasts long.”
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
