MAM
Panasonic India forms new strategic business division – Spatial Solutions
NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.
In this new role, Agarwal will directly report to Panasonic India and South Asia President and CEO Manish Sharma.
"At Panasonic, we aim at updating the quality of living spaces with comfort, convenience and seamless connectivity. The formation of Spatial Solutions is a strategic endeavour towards this objective. We already have a strong market presence across consumer appliances and living solutions, and I am confident that under Dinesh’s dynamic leadership, the Spatial Solutions Division will drive significant growth for us in the real estate sector too in the coming years," said Sharma.
Agarwal said, " These are exciting times for the smart home segment as the concept of ‘home as the new hub’ is driving demand for multi-use living spaces. My vision is to create a compelling opportunity for Spatial Solutions by providing smart capabilities in alignment with the market demand."
Spatial Solutions will operate as a separate division that will combine the expertise of Consumer Appliances and Life Solutions to accelerate Smart Home Living Solutions including Miraie, Panasonic’s IoT & AI enabled Connected Living platform. The division will also focus on enhancing the solution architecture and develop new partnerships and alliances.
The Smart Home Solutions is Panasonic’s key strategy for the Indian market and its progressive trajectory. The new division is expected to solidify the company’s commitment and focus that could fuel the growth of b2b, b2c, and b2g business segments.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
