MAM
PALM Mumbai 2014 successful in all categories exceeding market expectations
MUMBAI: The 14th successive PALM expo organised by Diversified Communications India fulfilled the scope and potential of the largest ever show in India. The internationally supported PALM India features the maximum number of manufacturers and leading brands ever – including Yamaha, Sennheiser, Shure, JBL, AKG, Soundcraft, Martin Lights, Robe, KV2, TOA, Prolyte, Bose, Bosch, Osram, Sonodyne, Phillips, Neutrik, among others.
All International Brands’ Senior Management expressed complete satisfaction with the PALM organisation, in providing satisfactory and very high standards in all services, from registration process to a very high percentage of interested visitors of professional background.
“Participation is meaningful for international high quality manufacturers only when we meet personally very knowledgeable professionals from the local market, who are also important buyers, in this respect PALM show gets full marks” these responses assure of the PALM attraction to the entire segment of the professional industry in stage light and sound, music production and AV integration.
The highlight of the PALM Expo as in the past years is the HARMAN Live Arena, which was once again a huge attraction. The creation and construction of the Demo Qube exhibit at the PALM was a winner with the target delegates as this novel idea and its successful delivery at the PALM exhibited a tremendous effort and solution for the pro light and sound industry to provide original demo environment. “The Qube was very productive and leads to business and contributes to the growth and development of the market in India. The PALM deserves Kudos for fulfilling a need for professional demo space.”
The PALM 2014 and its unique features covered a gross space of 18,000 sqm. Stage Sound and Lighting equipment + DJ Gear + Music Production and AV Install was showcased in Hall 1, the Qube Ground, Line Array Compound and Hall 5 Annex featuring the Harman Live Arena. Hall 2A was specially dedicated to registration of 18,000 attendees and visitor services including the PALM Souvenir Store. The Conference was held in the International Lounge. Concurrently the Music Expo was held in Hall 2B + 2C.
Visitor Profile
PALM 2014 marked a dramatic increase in turnout of pre-registered delegates and the highest growth for day one visitor registration at 57% with 6,353 visitors, with “very high quality profile”.
Total attendance increased 28% to 20,966 trade visitors.
The 14th Consecutive PALM show this year brought out not only the highest turnout ever but the largest component of industry buyers and professionals. Predictably the Stage Sound and Lighting + Event Production and DJs comprised 55% of visitors, this includes rental companies, entertainment media and event management.
A trend was visible in the second largest visitor profile registered, from the AV Install and Systems Integration segment, comprising 31% of 18,000 visitors. This segment was from House of Worship, Education, Hospitality, performance Venues – Malls, Theatres, Auditorium, Theme Parks.
Music production and studio segment comprised of 12% including the project studio category.
Industry Awards
The 8th IRAA (Indian Recording Arts Awards) ceremony was hosted at the PALM 2014 in the Features Hall. The renowned Andy Munro received the Global Innovation in Studio Design, applauding him was the largest gathering of sound engineers and studio owners. Daman Sood was awarded the IRAA Life Time Achievement Award.
The 3rd PALM Sound and Light Awards were hosted at the PALM Exhibitors’ reception party. The 4th DJ Championship was held in the Features Hall with its highest participation. The DJ Soundscape with the added Conference and Workshop attracted hundreds of professional DJs.
PALM continues to invest back into the industry platform with the objective to grow the industry and the international reputation of the Indian marketplace. The PALM organisation represents a highly knowledgeable team that delivers a trade show by the industry for the industry, and a neutral and independent convention.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
