Ad Campaigns
#PaisaloRakhegaKhayal campaign to support on-field employees amidst the heatwave
Mumbai: Paisalo Digital Ltd, a non-deposit-taking non-banking financial company (NBFC) registered with the Reserve Bank of India has proudly announced the launch of its new initiative ‘#PaisaloRakhegaKhayal.’ In light of the severe heatwave gripping Delhi and other northern regions, the NBFC’s drive is dedicated to the well-being of its on-field staff, ensuring they are equipped to work during the grueling heatwave.
As part of this initiative, Paisalo Digital Ltd will equip its on-field staff with strategies to manage their work and ensure safety during the heatwave. The company will distribute temperature-regulated water bottles to employees as a reminder to keep themselves hydrated during their work hours. These specially designed bottles maintain cool temperatures, acting as practical tools to help effectively mitigate the effects of extreme heat. This gesture underscores Paisalo’s unwavering commitment to the health and safety of its dedicated workforce.
In addition, Paisalo Digital Limited is harnessing the power of technology to bolster this initiative. An innovative IVR setup will regularly remind the workforce about heat safety measures. Through the company’s internal channels of communication, continuous updates and health tips will be disseminated to 2124 on-field working staff during working hours to help them manage their work during the heatwave.
Commenting on the initiative undertaken by the company, Paisalo Digital Ltd VP of marketing Nishtha Sharma shared, “We understand this heatwave can be tough on our on-field team. Paisalo wants to assure them that their well-being is a priority. During this heatwave, we not only take business updates from our on-field team but also prioritize their well-being through this initiative.”
Paisalo Digital Ltd is known for empowering the rural and semi-urban segments with uniquely customized loans tailored for small business owners. The company consistently seizes every opportunity to support the holistic growth of the people associated with it, ensuring they thrive in all aspects of their lives. By fostering financial inclusion and prioritizing the well-being of our on-ground staff, Paisalo remains committed to making a meaningful impact in the communities we serve.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
