MAM
Paisabazaar.com supports MSMEs with new brand film
MUMBAI: Paisabazaar.com has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has been severely impacted by Covid2019 induced lockdown.
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times.
Paisbazaar.com, which works with 25+ lending partners to offer loans to the self-employed, says it will continue to innovate and participate in conversations with the regulator and other stakeholders to introduce stronger and easier lending solutions for the business community, especially in light of the current crisis. The fintech is already working on building end-to-end digital capabilities that would ease lending for MSMEs as well as salaried customers.
Paisabazaar.com CEO and co-founder Naveen Kukreja said, “The MSME segment contributes around 30 per cent of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses. We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger.”
The film is in line with Paisabazaar.com’s brand philosophy ‘Paison Se Badhkar’ and has already garnered over 2.7 million views in less than a week.
Paisabazaar.com CMO Sai Narayan said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that Paisabazaar.com will always be there for you – with the right product and the right advice. Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film.”
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Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
