MAM
Packaging industry seminar moots PET over Rectangular opaque packaging
BANGALORE: City-based Manjushree Extrusions Ltd. (MEL) in co-ordination with the Indian Plastic Institute (IPI) organized seminar ‘Future PAC’-emerging trends in rigid packaging for Dairy, Food and RTD Beverages at Bangalore.
Speakers from various sections of the Plastic and PET industry, packagers spoke on related topics. A presentation, made by Reliance Industries Ltd (RIL) Sr. V-P Anup Bagchi, showed findings of consumer choices for packaging and costs advantages. Bagchi revealed that the consumer today preferred consumables in ergonomically shaped transparents rather than rectangular opaques (Tetra-packs).
The seminar opened with an address by IPI chairman Hariram Thakkar, followed by a keynote address by RIL V-P B Arun. The seminar consisted of two sessions – During the first session, Bagchi from RIL spoke about socio-economic indicators — PET packaging, followed by National Dairy Research Institute, India Head-Technology Dr. Satish Kulkarni on the current status and future trends in the dairy situation in India. Nestle, India packaging development head Heinz Baeni spoke on the packaging needs with respect to Indian requirements while MEL MD Vimal Kedia spoke on downstream market readiness and limitation.
Session 2 consisted of a talk by Techne Technipack Engineering Italy regional sales director Lorenzo Monzani on Packaging needs versus plant and machinery for dairy products and fruit juices followed by Pak Technologies, AustraliaGM Bob Laing who spoke on plastic packaging solution in the food industry. Amcor India director Praveen Rttan spoke on global practices — Shelf life versus PET packaging value additions. BerriEssel, India CEO Prakah Wakankiar spoke on the importance of closures in packaging.
The dairy food and beverages industry is the next sunrise sector and has been attracting both MNCs and Indian players. With the fast changing scenario in the Food processing industry, it is imperative for packers to meet the consumer-driven needs; from shelf life longevity and quality retention to versatility and cost-efficiency says MEL’s newsletter.
Single and Multi-layer plastic packaging was bound to revolutionize the way consumables such as foods, formulations, nectars, fruit juices, beers were packed and branded. The dairy food and beverages industry is the next sunrise sector and has been attracting both MNCs and Indian players. With the fast changing scenario in the Food processing industry, it is imperative for packers to meet the consumer-driven needs; from shelf life longevity and quality retention to versatility and cost-efficiency says MEL’s newsletter.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
