MAM
Ozone Media introduces Ozone Smarton
MUMBAI: Digital Advertising network Ozone Media has launched Ozone Smarton, an advanced re-targeting and dynamic banner advertising platform.
Ozone Smarton will help e-commerce merchants in “smarter” acquisition of dropped-off and dormant consumers by assembling “dynamic” banners in real-time and serving them to a re-targeted audience.
Travel is the next vertical Ozone Smarton will be rolled out for, followed by other verticals where online customer acquisition is critical.
Ozone Media CEO Kiran Gopinath said, “At Ozone Media, we are integrating powerful technology in improving efficiencies in campaign delivery and targeting for our customers. Ozone Smarton is a step closer to bringing evolved targeting products to the Indian advertisers”.
Based on the initial results, Ozone Smarton pushed up the conversion rate by three to eight times for the retargeted audience.
Ozone Smarton is powered by predictive algorithms that determine the optimal product to be shown to the re-targeted users. It builds intelligence about users who have visited an advertiser‘s website and shows them the relevant products in the retargeted dynamic banner ads.
Ozone Smarton selects the product to be served on dynamic banner in real time, based on its prediction algorithms, to maximise conversion rates and also supports multi-product banners that showcase multiple products that are relevant to the user.
“The combination of technology and ad network-related benefits that Ozone Media is now bringing to market is unique in the Indian retargeting scenario. We are in the process of working with our customers to implement algorithms through our customisable Recommendation Engine that will maximize their ability to generate conversions through retargeting. What is even more exciting is that we will soon be able to proactively suggest campaigns that advertisers can run. These campaigns will help them micro-segment their user base and target them accordingly, leading to far better return on ad spend. This collaborative model of working with advertisers is the future of the industry, and Ozone Media is pleased to be in the forefront of this revolution”, Ozone Media associate vice president of product and partnerships Senthil Govindan said.
In the last quarter, Ozone Media had launched its Lead Management System that allows advertisers to capture and view leads without having to build their own solution from the ground up. Leads can be mobile-verified through pre-built integration based on an advertiser‘s requirements. Mobile verification allows the clients‘ call centers to access only verified leads, thus ensuring greater lead to sale conversion rate and improved efficiency of call center personnel.
Founded in 2006, Ozone Media helps advertisers in delivering digital audience by partnering with online publishers in India.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
