Ad Campaigns
OYO unveils television campaign ‘OYO – Raho Mast’
MUMBAI: OYO Hotels & Homes, the world’s second-largest chain of hotels, homes, managed living and workspaces, has rolled out its new campaign – ‘OYO, Raho Mast’. The five-week-long burst is LIVE across television, digital and social media platforms.
OYO was established with the vision of creating affordable, accessible and quality living spaces with standardized amenities and service delivery designed to suit the needs of every pocket. For years, more often than not travelers and city-dwellers were forced to compromise on location, quality, and price. OYO eliminates the price disparity that we have come to expect from the interference of touts and ensures that safe and secure, comfortable hospitality options are available to everyone, everywhere at the tap of a button. Rooted in this thought, the true essence of OYO – Raho Mast comes alive with the idea that OYO exists to help fulfill your purpose to get out there, to travel, to work, to relax, to bond, to just be. To lead a good life. With OYO you find a quality living space in your budget, more options and a chance to dream bigger and better.
Inspired by real-life experiences of diverse travellers, the campaign creatively narrates three stories showcasing challenges faced by varied consumer segments. Through a humorous take, three films illustrate the consumers’ behaviours, changing needs and resultant trends; ultimately highlighting OYO’s differentiated offerings for everyone (to live a good life or raho mast). The three films look into the lives of a family, business travellers and couples and subsequently, how they have found the best solution with OYO, during their usually chaotic travel and stays.
Reflecting on the television campaign, OYO Hotels and Homes CEO, India & South Asia Aditya Ghosh said, “We are excited about this new Raho Mast brand campaign. Great brands are built when you are answering to the consumer's needs, doing it consistently and delivering on your promises. With its funny, quirky and yet relevant approach, the Raho Mast brand campaign reflects on what the average Indian consumer goes through and how OYO can help make the experience hassle-free at every touch-point. The red and white OYO sign stands for our enduring belief that low cost has nothing to do with low quality.”
Announcing the launch of its television campaign, OYO Hotels & Homes, India Chief Operating Officer Gaurav Ajmera said, “We are thrilled to launch ‘OYO – Raho Mast’. With this campaign, we would like to strike a chord with our consumers by providing the best hospitality solution to end their travel woes with our standardized and comfortable stay offerings, at good value for money. Our journey so far has been nothing short of exceptional and we truly believe that this has only been possible because of the love our guests have shown us. These TVCs are an ode to our guests, who continue to inspire us in making OYO their most-preferred hospitality partner whenever they travel. We will continue our efforts towards providing a seamless and happy experience to consumers by eliminating the hassles that come along with hotel bookings.”
Starting 25th November until 3rd January, the campaign aims to build awareness about OYO as a hotel brand through reach based mass approach with high frequency. The three brand films will be seen across multiple television channels including primetime slots, with a major focus on GEC, Hindi Movies, Hindi News, English News, Music and several regional genre platforms. To increase visibility, glimpses of the campaign will appear on popular Indian entertainment shows like Indian Idol, Bigg Boss and The Kapil Sharma Show. With an aim to reach a whopping 75 million consumers across the country, the campaign will go live across digital and social media channels like Youtube, Facebook, Instagram, Twitter, Tik Tok, Gaana among many others. Simultaneously, the campaign will be amplified through an influencer marketing campaign with noted celebrities and social media content creators.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
