MAM
Own less, live more: Bytepe redefines phone ownership
MUMBAI: Time to swipe right on freedom! Bytepe, India’s first tech subscription platform, is turning the smartphone game on its head, offering a flexible, affordable, and stress-free way to own the latest devices.
Founded by serial entrepreneur and ex-Flipkart leader Jayant Jha, Bytepe lets consumers access the newest Iphone 17 series with a simple monthly fee, lower than traditional EMIs, complete with yearly upgrades and 100 per cent one-time damage protection. Users pay only for what they use, with options to upgrade, return, or continue ownership at the end of 12 months, and even enjoy up to 50 per cent assured buyback if they choose upfront payment.
“After years in India’s consumer electronics industry, I’ve seen how long EMIs and outdated devices frustrate customers,” said Bytepe founder & CEO Jayant Jha. “With Bytepe, we’re not just making premium tech affordable, we’re putting choice and control back in the hands of consumers.”
The subscription model is refreshingly simple: pick a phone, pay a flexible monthly fee, and upgrade annually. Bytepe EMI options cater to both credit card and non-credit card users, ensuring wide accessibility. With no hidden fees, zero lock-ins, and the latest devices at your fingertips, Bytepe is redefining what it means to “own” in a fast-moving world.
As India’s tech-savvy consumers seek smarter ways to stay current, Bytepe is leading the charge, making luxury technology lighter on wallets, better for the environment, and always up to date.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
