MAM
OWLED Media appoints Vaibhav Dhandha as executive creative director to lead creative vision
Mumbai: OWLED Media, a renowned creative marketing agency, announced the appointment of Vaibhav Dhandha as the executive creative director for the video division. In his new role as executive creative director at OWLED Media, Vaibhav will lead all creative initiatives within the video division. His experience and innovative approach are expected to add immense value to OWLED, elevating the quality and impact of the agency’s video content and setting new standards of creativity in the industry.
With over 11 years of extensive experience in the realm of content creation, Vaibhav brings a wealth of creativity and expertise to the forefront. At OWLED, he will head a team comprising writers, creative leads, and design generalists, and act as the creative custodian for all pitches. His responsibilities will include overseeing the execution of ad campaign pitches, production briefs, and content pieces, from initial ideation to final delivery. Before OWLED Media, Vaibhav was a Creative Director with Supari Studios where he brought multiple campaigns to fruition for brands like Netflix, Hotstar, Prime Video, Hershey’s, MPL, Tinder, and CRED to name a few. His diverse skill set and visionary approach will be instrumental in driving OWLED’s creative endeavours to new heights.
Throughout his career, Vaibhav Dhandha has conceptualised, directed, and produced more than 700 bespoke content pieces including some award-winning IPs, spanning a wide spectrum, from advertising campaigns and short documentaries to web shows, music videos, and editorial content. His unwavering belief in never accepting things at face value have been the driving force behind his creative journey. He lives by the motto, “Vision mein vazan aur execution mein eccentric hona toh zaruri hai” (It is essential to weight vision and eccentricity in execution) – emphasising the importance of a visionary approach combined with eccentric execution.
On joining OWLED Media, Vaibhav said, “I am truly honoured and excited to take on the role of Executive Creative Director at OWLED Media. Creativity is at the heart of every remarkable story, and I believe that we have an incredible opportunity to craft narratives that captivate and inspire. I look forward to collaborating with the talented team at OWLED Media to push creative boundaries, ignite imaginations, and bring stories to life in ways that leave a lasting impact. Together, we’ll illuminate new horizons of creativity and storytelling in the ever-evolving media landscape.”
On Vaibhav’s appointment, Ayush Wadhwa, Founder of OWLED Media said, “We are thrilled to welcome Vaibhav Dhandha to the OWLED Media family. His outstanding track record and innovative spirit align perfectly with our commitment to delivering top-tier content to our clients. We look forward to the exceptional creative endeavours that his leadership will bring to our video division.”
OWLED has helped brands like HP, Estee Lauder, Disney+, CRED, PhonePe, Waterfield, and about 150 more scale their presence through content, marketing and technology (AR)creators & influencer marketing. OWLED’s team of experts have led to a massive change in the engagement of brands through effective campaign strategies and seamless execution.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
