MAM
OWLED Media appoints Vaibhav Dhandha as executive creative director to lead creative vision
Mumbai: OWLED Media, a renowned creative marketing agency, announced the appointment of Vaibhav Dhandha as the executive creative director for the video division. In his new role as executive creative director at OWLED Media, Vaibhav will lead all creative initiatives within the video division. His experience and innovative approach are expected to add immense value to OWLED, elevating the quality and impact of the agency’s video content and setting new standards of creativity in the industry.
With over 11 years of extensive experience in the realm of content creation, Vaibhav brings a wealth of creativity and expertise to the forefront. At OWLED, he will head a team comprising writers, creative leads, and design generalists, and act as the creative custodian for all pitches. His responsibilities will include overseeing the execution of ad campaign pitches, production briefs, and content pieces, from initial ideation to final delivery. Before OWLED Media, Vaibhav was a Creative Director with Supari Studios where he brought multiple campaigns to fruition for brands like Netflix, Hotstar, Prime Video, Hershey’s, MPL, Tinder, and CRED to name a few. His diverse skill set and visionary approach will be instrumental in driving OWLED’s creative endeavours to new heights.
Throughout his career, Vaibhav Dhandha has conceptualised, directed, and produced more than 700 bespoke content pieces including some award-winning IPs, spanning a wide spectrum, from advertising campaigns and short documentaries to web shows, music videos, and editorial content. His unwavering belief in never accepting things at face value have been the driving force behind his creative journey. He lives by the motto, “Vision mein vazan aur execution mein eccentric hona toh zaruri hai” (It is essential to weight vision and eccentricity in execution) – emphasising the importance of a visionary approach combined with eccentric execution.
On joining OWLED Media, Vaibhav said, “I am truly honoured and excited to take on the role of Executive Creative Director at OWLED Media. Creativity is at the heart of every remarkable story, and I believe that we have an incredible opportunity to craft narratives that captivate and inspire. I look forward to collaborating with the talented team at OWLED Media to push creative boundaries, ignite imaginations, and bring stories to life in ways that leave a lasting impact. Together, we’ll illuminate new horizons of creativity and storytelling in the ever-evolving media landscape.”
On Vaibhav’s appointment, Ayush Wadhwa, Founder of OWLED Media said, “We are thrilled to welcome Vaibhav Dhandha to the OWLED Media family. His outstanding track record and innovative spirit align perfectly with our commitment to delivering top-tier content to our clients. We look forward to the exceptional creative endeavours that his leadership will bring to our video division.”
OWLED has helped brands like HP, Estee Lauder, Disney+, CRED, PhonePe, Waterfield, and about 150 more scale their presence through content, marketing and technology (AR)creators & influencer marketing. OWLED’s team of experts have led to a massive change in the engagement of brands through effective campaign strategies and seamless execution.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
