MAM
OWLED Media appoints Vaibhav Dhandha as executive creative director to lead creative vision
Mumbai: OWLED Media, a renowned creative marketing agency, announced the appointment of Vaibhav Dhandha as the executive creative director for the video division. In his new role as executive creative director at OWLED Media, Vaibhav will lead all creative initiatives within the video division. His experience and innovative approach are expected to add immense value to OWLED, elevating the quality and impact of the agency’s video content and setting new standards of creativity in the industry.
With over 11 years of extensive experience in the realm of content creation, Vaibhav brings a wealth of creativity and expertise to the forefront. At OWLED, he will head a team comprising writers, creative leads, and design generalists, and act as the creative custodian for all pitches. His responsibilities will include overseeing the execution of ad campaign pitches, production briefs, and content pieces, from initial ideation to final delivery. Before OWLED Media, Vaibhav was a Creative Director with Supari Studios where he brought multiple campaigns to fruition for brands like Netflix, Hotstar, Prime Video, Hershey’s, MPL, Tinder, and CRED to name a few. His diverse skill set and visionary approach will be instrumental in driving OWLED’s creative endeavours to new heights.
Throughout his career, Vaibhav Dhandha has conceptualised, directed, and produced more than 700 bespoke content pieces including some award-winning IPs, spanning a wide spectrum, from advertising campaigns and short documentaries to web shows, music videos, and editorial content. His unwavering belief in never accepting things at face value have been the driving force behind his creative journey. He lives by the motto, “Vision mein vazan aur execution mein eccentric hona toh zaruri hai” (It is essential to weight vision and eccentricity in execution) – emphasising the importance of a visionary approach combined with eccentric execution.
On joining OWLED Media, Vaibhav said, “I am truly honoured and excited to take on the role of Executive Creative Director at OWLED Media. Creativity is at the heart of every remarkable story, and I believe that we have an incredible opportunity to craft narratives that captivate and inspire. I look forward to collaborating with the talented team at OWLED Media to push creative boundaries, ignite imaginations, and bring stories to life in ways that leave a lasting impact. Together, we’ll illuminate new horizons of creativity and storytelling in the ever-evolving media landscape.”
On Vaibhav’s appointment, Ayush Wadhwa, Founder of OWLED Media said, “We are thrilled to welcome Vaibhav Dhandha to the OWLED Media family. His outstanding track record and innovative spirit align perfectly with our commitment to delivering top-tier content to our clients. We look forward to the exceptional creative endeavours that his leadership will bring to our video division.”
OWLED has helped brands like HP, Estee Lauder, Disney+, CRED, PhonePe, Waterfield, and about 150 more scale their presence through content, marketing and technology (AR)creators & influencer marketing. OWLED’s team of experts have led to a massive change in the engagement of brands through effective campaign strategies and seamless execution.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
