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OVERDRIVE celebrates 26 years of legacy with a special anniversary edition
Mumbai: Celebrating 26 years of legacy as India’s largest auto media platform, OVERDRIVE’s special anniversary edition highlights its unparalleled impact on the auto industry.
Over the years, OVERDRIVE has established itself as India’s largest auto media for the bike & car community, providing in-depth reviews, helpful tips, step-by-step guides and expert advice. It has covered the evolution of the Indian automotive industry, from the rise of homegrown brands to the advent of cutting-edge technology and sustainable mobility solutions. The platform enjoys a robust presence across print, web and television.
Reflecting on OVERDRIVE’s journey, OVERDRIVE editor Kranti Sambhav said, “A pioneer in automotive journalism, OVERDRIVE has been informing and inspiring generations of enthusiasts for the last 26 years. Despite the fast-changing media landscape, our commitment to honest unbiased coverage remains unwavering. We’re more than just a magazine – we’re a community. The team is hopeful that this community will grow even faster with our upcoming initiatives.”
To commemorate the milestone, the September 2024 issue of OVERDRIVE features exclusive content showcasing the best in automotive journalism. Along with in-depth reviews of the Mahindra Thar Roxx, Citroën Basalt and Tata Curvv, the edition also features an exclusive drive review of the Lamborghini Revuelto and an in-depth comparative review of the Swift and its rivals, dissecting the dynamics of the ever-competitive hatchback segment. For those with a taste for luxury, the anniversary edition has a feature on the opulence of the Mercedes-Benz Maybach GLS and the locally assembled Range Rover. A comparative review of three of the most anticipated motorcycles in India – the Guerrilla 450, Speed 400, and Mavrick 440, provides readers with a head-to-head analysis of the new models.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
