MAM
Over 50% of corporate India prefers working from home: study
MUMBAI: For many, remote-working is the new norm today as on-ground operations came to a grinding halt due to the Covid2019 pandemic. Buzzinga Digital, a research-first, integrated communications agency, conducted an online research survey in an attempt to understand the behavioral and professional changes the Work From Home (WFH) culture is revealing for India’s workforce.
The pan-India study surveyed close to 500 industry professionals, across the spectrum – IT, SME, automobile, agriculture, telecom, etc. A bulk of the respondents (80 per cent) belong to the 25-44 age bracket with a majority residing in metropolitan cities like Mumbai, Pune, Bangalore, Delhi NCR, Hyderabad, Chennai, and Kolkata. This insight into the ‘Millennial-Mindset’, during India's largest work from home experiment, reveal –
· 50 per cent are optimistic about working from home and 30 per cent don’t feel any change
· 55 per cent find social-isolation a big hurdle
· 63 per cent said their e-relationship with co-workers is either excellent or very good
· 75 per cent say the biggest motivation to continue to WFH is not commuting
· More than 60 per cent feel they work more hours when working from home
It’s evident that better logistical support from companies, processes, and favorable WFH policies has the power to turn the scales in favor of WFH. This could, however, severely impact the commercial real estate market but save crores in office rental costs for enterprises.
As corporate India stays at home, it has become evident that they were starved of family time with as many as 54 per cent choosing extra family time as another motivator to continue working from home. Having said that, 75 per cent respondents also said they missed face-to-face interactions with colleagues.
The study also tried to get an insight into the post lockdown/post-COVID-19 scenario and when working professionals return to their offices. About 60 per cent said they wouldn’t want to come into the office more than two to three times a week, while 10 per cent categorically stated that they don’t like the idea of going back to an office at all.
When asked if a curfew, as a permanent fixture in the calendar, would be acceptable, almost 70 per cent replied positively with 50 per cent showing a willingness to follow it once a week. A large group of those surveyed cite environmental reasons as a primary reason to accept a curfew – 77.02 per cent believe it’s good for the ecosystem and 61.49 per cent opine that it will reduce our collective carbon footprint.
“The coming months may also see a rise in the number of digital businesses that exclusively operate online. Employers may consider digital literacy and proficiency in tech-based operations important prerequisites for hiring,” said Buzzinga Digital CEO Yashraj Vakil.
Overall, the survey indicates that WFH can potentially be the next big shift in India’s work culture. Companies that have conducted their business in traditional office spaces have been the hardest hit due to lockdown restrictions. However, to avoid a similar fate in the future, these firms are likely to embrace digitisation.
For employees, this may herald a massive change in how they work. As of now, the success of the WFH experiment is a matter of speculation, but time will tell. However, it is our best bet until the Covid2019 pandemic ends and before the lockdown is lifted.
All findings are available to see for free on Buzzinga Digital’s website: https://bit.ly/3dyCqEK
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
