MAM
Outbrain appoints SVG Media as sales partner
MUMBAI: Outbrain, the leading global discovery platform, has announced that it has entered into a sales partnership in India with SVG Media- India’s largest Digital Media Company, recently acquired by Dentsu Aegis Network.
SVG Media, soon to be known as SVG Columbus, has been appointed as the official Sales Partner in India for Outbrain. It will help the company to continue to grow its presence and strengthen its foundation in India, allowing Outbrain to further penetrate the market.
SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country. Since its launch in early 2014, Outbrain has experienced massive growth in India, and the partnership will further strengthen its presence in the market at a time when the company is more than ever advancing its product and services to provide something truly valuable for its clients.
“Since entering the market in 2014, India has proven to be a market with huge potential for Outbrain and we’ve observed tremendous growth over the past few years,” said Outbrain HoD – APAC Chris Mockford.
Outbrain sales director for India Neeraj Singhal commented: “Outbrain continues to be the medium of choice for brands across all industry sectors that wish to reach relevant audiences in India. Through this partnership with SVG Media we will be able to serve our clients, as well as better deploy our technology, tools, proprietary analytics and insight capabilities.”
Komli SVP Akshay Mathur said, “SVG brings unparalleled understanding of the Indian market and execution capabilities. This is the reason why majority of the world’s leading companies are choosing us for setting up their India business. We are delighted to partner with Outbrain and look forward to supporting them in building their India business.”
SVG Media CEO Anurag Gupta commented, “We’re incredibly excited about the potential for this new partnership. Outbrain’s superb reputation is entirely in-sync with the reputation that SVG Media has worked so hard to create in India.” He added: “SVG Media works with almost all the leading brands in India and we look forward to bringing them on Outbrain’s unique discovery solution”.
Over the last six years, SVG Media has been the India market entry partner for the leading Internet brands, including Facebook, Twitter, OLX, LinkedIn, Zynga and others. These companies have chosen SVG Media because of its unmatched understanding of India’s emerging digital advertising market. The company has also contributed aggregate revenues of $2 billion to its international partners.
Outbrain continues to advance Discovery in Asia and has spent the past five years on the ground educating the market and building the largest network of premium sites for discovery. The continued expansion of the company significantly increases the marketer’s ability to build audiences and drive discovery for their brands.
Outbrain’s growing reach combines local premium publications, such as the Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and BBC. Worldwide, it serves over 250 billion recommendations per month and reaches in the region of a billion users every month across the globe.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
