Brands
“Our direct farm-to-customer model sets us apart from giant brands”: Doodhvale’s Aman J Jain
Mumbai: Industrialisation around the world is growing steadfastly. With this, the pervasive issue of adulteration and chemical contamination has become a pressing concern for consumers globally, infiltrating one of the most fundamental components of our diet – milk. Unscrupulous practices involving the addition of water, synthetic substances, or harmful chemicals not only compromise the nutritional quality of milk but also pose a significant threat to public health.
Amidst these rising concerns, Doodhvale emerges as a beacon of purity and is on a mission to restore the authenticity and purity of milk and dairy products in Indian household. Cutting out intermediaries, they deliver premium dairy directly from advanced farms via a user-friendly app. Led by Aman J Jain, an IIM Bangalore alumnus with experience in startups like OYO and consulting firms like BCG and Accenture Strategy, the team ensures a customer-centric experience. Rigorous quality assessments and a robust cold chain logistics system guarantee fresh, pure products, aiming to make Doodhvale the go-to for unadulterated daily essentials.
Delving deeper, Indian Television caught up with Doodhvale CEO & co-founder Aman J Jain to gain insights on their genesis, direct farm-to-customer model, and much more…
Edited Excerpts:
On Doodhvale’s launch, the inspiration behind starting it and its differentiating aspect in the dairy industry dominated by the bigger brands
Doodhvale was launched in 2017 to address the gap in the dairy industry where the delivered milk often doesn’t meet the standards of purity and freshness expected by consumers. Multiple tests conducted by govt bodies have shown that high volume of dairy products are unfit for consumption. Inspired by the desire to offer pure and fresh dairy products, Doodhvale differentiates itself by sourcing its products directly from modern, hi-tech farms, eliminating middlemen and ensuring ethical production and procurement practices. This direct farm-to-customer model sets it apart from bigger brands in the industry, prioritising quality and freshness over mass production and distribution.
On challenges in the dairy industry that prompted you to establish a direct farm-to-customer model
The challenges prevalent in the dairy industry, such as the widespread adulteration and contamination of milk, prompted Doodhvale to establish a direct farm-to-customer model. By bypassing the traditional ways of village-level sourcing, where there is very limited control over feed quality, hormonal injections, and antibiotic milk, Doodhvale works very closely with hi-tech dairy farms with international best practices to guarantee the purity and freshness of its products.
On Doodhvale differentiating itself in terms of customisation, scheduling, and payment options compared to traditional dairy suppliers
Doodhvale’s technology-driven solution designing provides control directly in the hands of customers. With transparency and convenience as two strong pillars, Doodhvale provides daily transparent test results to customers on the app daily. In terms of customisation, customers have the freedom to tailor their orders according to their preferences, ensuring they receive exactly what they need. Payment options are also convenient and easy, making transactions seamless for customers compared to the traditional hassle of dealing with cash payments or limited payment methods.
On the features of Doodhvale’s user-friendly mobile app and how it enhances the customer experience
One of our core values at Doodhvale is customer-centricity. Customers are at the core of our solution and design thinking. The user-friendly mobile app offered by Doodhvale enhances the customer experience in various ways. Features include easy navigation, personalised order customisation, flexible scheduling options, and convenient payment methods. Transparent lab test reports, elaborate content hub, single click customer connect, provide customers with convenience, establish trust, and save time and effort.
On the rigorous quality assessments and cold chain logistics system employed by Doodhvale to maintain product freshness
Doodhvale upholds stringent quality standards through meticulous assessments and a robust cold chain logistics network, safeguarding the freshness and purity of its offerings. Our comprehensive quality testing spans the entire supply chain, ensuring strict adherence to safety and hygiene protocols. With each batch of milk subjected to thorough testing for impurities, we guarantee that only the finest products make their way to our customers’ homes. Employing a farm-to-fork cold chain approach, Doodhvale ensures that the nutritional integrity of our milk and dairy products remains intact, delivering freshness, with love, straight to your doorstep.
On the future plans in terms of expansion beyond Delhi-NCR & the long-term vision of Doodhvale
Doodhvale’s vision is to be a globally recognised household brand for fresh dairy and daily essentials. We strive to be synonymous with care, trust, and freshness, and to be loved by people of all ages.
As a leader in the market, we want to be the go-to choice for customers worldwide and be trendsetters in the industry.
Our near future is to penetrate deeper in NCR, and continue providing our customers with excellent products, immaculate service and a hassle-free, omnichannel experience.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
