MAM
“Our dedication to improving educational outcomes for students worldwide is at the core of our existence” Unischolars’s Amit Singh
Mumbai: UniScholars is a rapidly growing integrated study-abroad platform and a one stop solution for all things study abroad. They play a vital role in fueling and chiselling a student’s ambition of studying abroad, and serve as a one-stop shop for everything students need all through the process, from pre-departure to landing.
According to a report by Moneycontrol, the funding to Indian startups fell 77 per cent from Jan-July 2023 over 2022 and very few startups were able to secure funding around this time. Despite facing a funding slump, UniScholars not only secured $5 million of funding but also embarked on a journey that has left an indelible mark on their brand and the education industry.
A key turning point in UniScholars’ journey was their collaboration with the cricketer Surya Kumar Yadav. His endorsement not only injected fresh energy into their brand but also opened doors to new possibilities.
Indiantelevision.com caught up with in an email interaction with UniScholars founder Amit Singh, who shared some interesting insights on the company…
Edited excerpts
On motivating UniScholars to persevere and seek innovative solutions despite the funding constraints
The education landscape is evolving rapidly, with increasing demands for personalised learning experiences and digital solutions. According to a market report, the Indian overseas education market is projected to hit $100 billion by 2025. This data signifies substantial growth potential, which we couldn’t afford to overlook.
Furthermore, our dedication to improving educational outcomes for students worldwide is at the core of our existence. We’ve witnessed firsthand the positive impact our solutions have on students’ academic growth.
We have also been resourceful in finding alternative funding and partnerships. Through strategic alignment with educational institutions and technology partners, we have gained access to vital resources and expertise, enabling us to sustain our innovation efforts.
Our motivation to persevere and innovate in the face of funding constraints is fueled by the undeniable market potential in the education sector, the positive impact we have on students’ outcomes, and our ability to forge strategic partnerships. UniScholars remains resolute in its pursuit of improving education through innovation.
On elaborating the strategic decisions UniScholars made to adapt and grow during this challenging period
During challenging periods, we made strategic decisions to adapt and grow, ensuring our continued relevance and success in the global education landscape.
UniScholars significantly invested in data analytics, leveraging data to gain a deeper understanding of user behaviour, learning patterns, and market trends. For instance – We analysed student application data and uncovered a noteworthy trend: students who received personalised guidance from our advisors in selecting the ideal study abroad destination experienced a 30% higher acceptance rate at their chosen universities compared to those who did not receive such guidance. This data-driven insight prompted us to prioritise and enhance our personalised advisory services, leading to a 25% increase in the overall success rate of our students’ study abroad applications.
Cost Optimization: During challenging periods, cost optimisation is crucial. We, at UniScholars, underwent a comprehensive review of its operational expenses, identifying areas for efficiency improvements. This allowed us to reduce our operational costs by 15%, ensuring sustainability even with limited funding.
Strategic Partnerships: Furthermore, we actively sought out partnerships with educational institutions, governments, and non-profit organisations. These collaborations not only provided access to additional resources but also enhanced our credibility in the market.
On sharing some insights into the development and execution of the marketing campaign and the specific results you witnessed
Before launching the campaign, we conducted extensive market research to understand the challenges and pain points faced by students looking to study abroad. We realised that the study abroad market was cluttered with numerous players, many of whom lacked transparency and authenticity. This presented an opportunity for Unischolars to stand out as a trustworthy and reliable partner for students.
Our campaign aimed to establish UniScholars as the premier solution for study abroad challenges, emphasising our unwavering reliability and integrity in a chaotic market.
Surya Kumar Yadav, renowned for his 360 style cricketing skills, shared a natural synergy with the Unischolars brand. This connection stems from our comprehensive approach, where we assist students in realising their dreams of studying at their desired institutions while also helping them secure essential elements such as loans and accommodations.
Our campaign message was straightforward and effective: “Unlock #TheRightDoor in the crowded study abroad market with Unischolars.” This succinctly communicated the problem and the solutions we offered.
The impact of the campaign was significant. We observed an immediate 30% increase in website traffic during the first week of the campaign period, and our social media engagement grew by 40%. More importantly, there was a 25% increase in student inquiries and applications.
On any other similar plans to collaborate with someone in future
Our collaboration with Surya Kumar Yadav was a game-changer for Unischolars, and the excitement continues to ripple through our team. As for future partnerships, we’re currently delving into intriguing possibilities that are all about integrity, transparency, and reliability – the very foundations of Unischolars. While I can’t unveil the specifics just yet, rest assured, they’re as promising as they are groundbreaking.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
