MAM
OTTplay launches print campaign for India vs Zimbabwe T20 clash
Creative ads in Hindustan and Hindustan Times turn match excitement into front-page conversation.
MUMBAI: OTTplay just bowled a googly with print because when cricket fever hits, even newspapers are swinging for the fences. As India gears up for the high-stakes T20 clash against Zimbabwe, OTTplay has rolled out a sharp, context-driven print campaign across leading Hindi and English dailies Hindustan and Hindustan Times transforming match-day buzz into eye-catching front-page moments. The bilingual execution taps into the emotional rollercoaster of cricket fandom, mirroring the anticipation, cheers, nerves, and collective energy that grip homes and streets during big games.
Building on its earlier India–Pakistan creatives that went viral for their topical wit, OTTplay uses print not as a static medium but as a dynamic storytelling canvas. The ads capture the cultural pulse of T20 viewing loud celebrations, superstitions, last-minute nail-biters and position the platform as the go-to companion for deciding what to watch next, whether it’s live sports or post-match binge.
OTTplay co-founder & CEO Avinash Mudaliar said, “Cricket in India is never just a sport, it’s a shared national emotion. We wanted to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we ensured the excitement resonated with readers in the language they connect with most.”
The campaign reinforces OTTplay’s philosophy of real-time, culturally attuned marketing embedding the brand in moments Indians live passionately rather than just advertising to them. As the leading OTT aggregator with 30 plus streaming platforms, OTTplay simplifies discovery while positioning itself as part of the live-sports conversation. Catch the India–Zimbabwe match live on OTTplay.
In a digital-first world, OTTplay’s print play proves old-school pages can still deliver new-school impact turning a simple match preview into a shared, smile-inducing ritual one headline at a time.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
