MAM
OTTplay launches print campaign for India vs Zimbabwe T20 clash
Creative ads in Hindustan and Hindustan Times turn match excitement into front-page conversation.
MUMBAI: OTTplay just bowled a googly with print because when cricket fever hits, even newspapers are swinging for the fences. As India gears up for the high-stakes T20 clash against Zimbabwe, OTTplay has rolled out a sharp, context-driven print campaign across leading Hindi and English dailies Hindustan and Hindustan Times transforming match-day buzz into eye-catching front-page moments. The bilingual execution taps into the emotional rollercoaster of cricket fandom, mirroring the anticipation, cheers, nerves, and collective energy that grip homes and streets during big games.
Building on its earlier India–Pakistan creatives that went viral for their topical wit, OTTplay uses print not as a static medium but as a dynamic storytelling canvas. The ads capture the cultural pulse of T20 viewing loud celebrations, superstitions, last-minute nail-biters and position the platform as the go-to companion for deciding what to watch next, whether it’s live sports or post-match binge.
OTTplay co-founder & CEO Avinash Mudaliar said, “Cricket in India is never just a sport, it’s a shared national emotion. We wanted to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we ensured the excitement resonated with readers in the language they connect with most.”
The campaign reinforces OTTplay’s philosophy of real-time, culturally attuned marketing embedding the brand in moments Indians live passionately rather than just advertising to them. As the leading OTT aggregator with 30 plus streaming platforms, OTTplay simplifies discovery while positioning itself as part of the live-sports conversation. Catch the India–Zimbabwe match live on OTTplay.
In a digital-first world, OTTplay’s print play proves old-school pages can still deliver new-school impact turning a simple match preview into a shared, smile-inducing ritual one headline at a time.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
