MAM
OTMC launches SpanishRhymes
MUMBAI: One Take Media Co (OTMC) is happy to launch the Nursery Rhymes in Spanish. Currently they are available in English and Hindi.Spanish language is a global language and the world's second-most spoken native language, after Mandarin Chinese. This will help Nursery Rhymes to be more prominent on global platform.
OTMC has more than 4000 hours of kid’s content which includes 2500most Popular Nursery Rhymes, World famous Kids series and Kids Animated Moviesand many more.
“ Nyra Rhymes” is created by in-house animation team and owned IPof One Take Media Co. Each character has been designed specially keeping the viewer’s age group in mind. The colour schemes and the atmosphere are eye catching. Children will love to watch the nursery rhymes with different illustration and animation from the normal ones.
People from different countries and regions are familiar with the classics like "Jingle Bells" and "Twinkle Twinkle Little Star." Nursery rhymes contain their own unique language and accent.Although the languages may be different, nursery rhymes are similar.
There are a lot of benefits from learning about nursery rhyme activities. The nursery rhymes can help children in learning about rhythm, music, rhymes, and influence their auditory skills. These rhymes can also help to develop the memory and cognitive skills in children. They also develop ear for language.
Mr.Anil Khera , Founder & CEO of One Take Media Co said, ” We are excited to showcase our own brain child Nyra Rhymes in Spanish Language.Nursery rhymes are a fun way to interact with kids and help their language development. We are sure that Nursery Rhymes in Spanish will definitely help in reaching out to more little audiences across the Globe.”
Brands
Rapido unveils new logo as it shifts to multi-modal mobility
From bike taxis to buses, cabs and travel bookings
MUMBAI: Rapido is changing gears. The homegrown mobility platform has unveiled a new brand identity as it moves beyond its origins as a bike taxi operator to position itself as a full-stack, multi-modal mobility service.
At the heart of the refresh is a redesigned logo. The earlier bike-centric symbol has been replaced with a simplified wordmark, signalling that Rapido is no longer defined by two wheels alone. The clean new look mirrors a broader ambition: to become an everyday mobility companion for millions of Indians.
The shift reflects how far the company has travelled. Rapido now facilitates over five million rides daily across more than 400 cities. What began as a bike taxi service has expanded into auto-rickshaws and cab services, along with parcel deliveries and integrated travel bookings.
Through its in-app OTA feature, users can now book flights, hotels, buses and trains without leaving the platform. The removal of the bike icon from the logo underscores this evolution from a single-category service to a comprehensive mobility ecosystem.
Rapido works with over 30 lakh registered captains across service categories. Powered by a technology-led, SaaS-driven framework, the platform aims to offer flexible earning opportunities while strengthening its footprint in tier-2 and tier-3 cities, where it has seen significant expansion and income generation.
The new identity will be rolled out across the app, captain network, marketing channels, digital platforms and on-ground assets in the coming weeks.
Rapido chief marketing officer Pawandip Singh, said the updated visual language reinforces the company’s promise to be the “Wheels of Bharat”. He added that the brand is moving beyond its origins to deliver an integrated, homegrown solution that connects every Indian from the first mile to the last, and every getaway in between.
As Rapido trades its bike-first badge for a broader mobility mantle, the new logo marks more than a visual tweak. It signals a brand that now wants to move India in every possible way, not just on two wheels.
