MAM
Oscar ad spending reached $720 mn in 10 years
MUMBAI: Marketers have spent almost $720 million during the past 10 years to endorse their products during the Oscar telecast, according to a report released by ad research firm Kantar Media.
The average price of a 30-second unit was the highest, $1.69 million in 2008, and the lowest in 2002, with $1.29 million.
For the 2011 telecast, ABC’s initial asking price for a 30-second spot is around $1.7 million, according to published reports.
Over the past decade, the total ad spend per year reached a high of $81.1 million in 2008 and a low of $61.6 million in 2001. The total for 2010‘s telecast was $70 million.
According to the report, for the past five years, just five companies – Coca-Cola, JC Penney, General Motors, American Express and MasterCard International – accounted for more than 50 per cent of the total ad revenue.
However, due to recession, the number of first time advertisers has increased during the live telecast of the academy awards over the past five years, says Kantar Media.
Forty-eight per cent of advertisers during last year‘s telecast were first-timers, up from 33 per cent the year before and up from 15 percent in 2008.
Last year‘s newcomers included Ameriprise, Estee Lauder, Intel, Kimberly-Clark and Samsung.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
