MAM
Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka
MUMBAI: Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.
The prediction is based on the media research and consulting firm’s awareness tracking tool Showbuzz. Ormax Media said that depending on the content quality, the TVR can be 10-15 per cent on either side.
The show has replaced Rishton Se Badi Pratha, which moves to the 7 pm slot. It will be a 62 per cent jump for Colors as Pratha was averaging 1.6 TVR on the same slot.
The show will however face competition in its slot from Star Plus’ Sasural Genda Phool (3.5 TVR) and Zee TV’s Chhoti Bahu (2.2 TVR).
Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content. Ormax Media said.
The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction).
The company claims that error margins have been less than 15 per cent in most predictions done using the model so far.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
