MAM
Ormax Media launches Certificate Program in Indian Media Business
Mumbai: Entering its 17th year of providing insights to the Indian Media & Entertainment (M&E) industry, media consulting firm Ormax Media has announced its foray into the learning & education domain, with the launch of Certificate Program in Indian Media Business, an online certification course, available separately for students and executives. The program is Ormax Media’s endeavour to help those interested in an M&E career in India make more informed decisions and learn more about the industry from Ormax Media’s team of experts.
Certificate Program in Indian Media Business offers participants a comprehensive overview of the Indian M&E industry, from a content, marketing, monetisation and distribution perspective. Ormax Media collaborates with over 95 top media & entertainment brands, offering deep industry insights that extend beyond theoretical knowledge. This extensive experience will provide participants with practical understanding and expertise, ensuring they are well-prepared to succeed in the dynamic world of media and entertainment.
The courses, which start from 27 August 2024, will be available in different batches, with limited seats available in each batch. Upon successfully completing the course, participants will receive a digital certificate from Ormax Media, which would serve as a valuable credential that can open doors in the Indian media & entertainment industry.
Speaking about the launch of its new education initiative, Ormax Media founder & CEO Shailesh Kapoor said: “Over the last decade, the interest in building a career in the Indian M&E industry has grown significantly. Media companies are now engaging actively with many business schools for placements and internships, and at the same time, we are seeing many young executives make lateral shifts from their marketing, finance or consulting industry jobs to M&E. Despite this growing interest, the amount of credible information on the Indian M&E industry available in the public domain is alarmingly low. This program is our effort to enable such aspirants to take more informed decisions related to their career. At the same time, the program is equally relevant for those who have just entered the industry, as it can fast-track their industry knowledge considerably”.
For more details on course details, schedule and enrolment process, visit
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
