MAM
Ormax Media introduces forecast model for Hindi GEC launch viewership
MUMBAIi: Media research and consulting firm Ormax Media has announced the launch of Opening Week Average (OWA), a scientific launch viewership forecasting model for Hindi general entertainment channels (GECs).
The model forecasts the opening week average viewership of all weekday launches across six Hindi GECs (Star Plus, Zee TV, Colors, Sony, Sab and Life OK) from two weeks before launch up till the week of launch.
Ormax informs that the OWA model takes into account a series of input parameters. These include inputs from Ormax Media‘s Hindi GEC awareness tracking tool Ormax Showbuzz, which tracks the performance of new Hindi GEC launches for more than four years now. Ormax Showbuzz covers 14 cities across India, with an annual sample size of over 42,000 Hindi GEC viewers. Other OWA model inputs include slot competition, audience profile and channel equity, on which normative data has been built by Ormax Media over the last five years.
Ormax Media CEO Shailesh Kapoor said, “The forecast will be available up to two weeks before launch, giving the broadcasters enough time to take corrective action in their creative and media strategies. The forecast model has self-learning built into it, guaranteeing progressively better results with time.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
