MAM
Ormax launches diagnostic tools for Hindi GECs
MUMBAI: Media and entertainment research firm, Ormax Media, has launched a new product for Hindi general entertainment channels called Showbuzz Ad-vantage.
The diagnostic tool will equip broadcasters with detailed diagnostics and recommendations for their new launches, in both fiction and non-fiction genres. Based on weekly consumer research across 14 cities, the product will enable Hindi GECs to monitor their launch campaigns and take corrective action, both on-air and off-air, towards maximizing the launch viewership of new programmes.
Ormax Media research head – television Anurag Bakhshi said, “In 2009, we had launched Showbuzz for awareness tracking of Hindi GEC launches. Showbuzz Ad-vantage is a natural but powerful product extension. While Showbuzz allows GECs to track the buzz around their new launches, Showbuzz Ad-vantage will take it one step further by highlighting the strengths and weaknesses of the campaigns, leading to sharp recommendations.”
Showbuzz Ad-vantage tracks parameters like genre comprehension, promo-wise reach and likeability, sources of awareness, programme appeal, drivers and barriers, channel and day-date-time cut-through.
Showbuzz Ad-vantage is available to Hindi GECs for subscription on a per-programme as well as annual basis.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
