Brands
Oriflame aims to empower 1M Indian micro-entrepreneurs by 2029
Mumbai: Oriflame, the leading Swedish beauty brand with a global presence, has announced India as one of its top-priority markets. Building on its current success, the premier cosmetic brand aims to onboard one million brand partners within the next five years, thereby promoting micro-entrepreneurship and nurturing a dynamic start-up culture across the country. This ambitious target aligns perfectly with India’s growth trajectory and the government of India’s emphasis on employment generation and self-reliance.
Oriflame is committed to promoting the entrepreneurial spirit. By enabling individuals to become brand partners, the brand instils entrepreneurial ethics and empowers the workforce, especially women, by offering the flexibility to design their own work schedules. This approach facilitates the creation of a fulfilling career that prioritises both social and mental well-being, creating the way towards financial independence.
At the forefront of the ‘Made in India’ and ‘Make in India’ initiatives, Oriflame is actively establishing research and development capabilities within the country to produce products tailored for Indian consumers, infused with Swedish quality and innovation. This approach adheres to global quality standards and European safety regulations while also promoting domestic manufacturing.
Oriflame senior vice president and head of India and Indonesia Edyta Kurek stated, “India is a key market for Oriflame, and we are immensely grateful for the love and trust from our Indian consumers. Oriflame products sold in India are mostly produced locally, in our own factories, creating not only employment opportunities but also contributing to the nation’s economic growth. Our plan to transform 1 million brand partners into micro-entrepreneurs in the next five years demonstrates our dedication to this vibrant market and we’re in it for the long haul. We are excited to continue this journey with our Indian community, promoting micro-entrepreneurship and supporting India’s vision of self-reliance.”
Oriflame offers a two-fold opportunity- individuals can either become brand partners to build their own businesses or join as VIP members to enjoy products directly from the website. In both scenarios, consumers gain access to the brand’s iconic, globally acclaimed products, all formulated with the highest quality standards and adherence to responsible and sustainable practices. Notably, Oriflame has been recognised as a Climate Champion in Europe for four consecutive years which showcases the company’s devotion to the environment and its people.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
