Brands
Oriana by GRT launches ‘Milena’ collection with ‘Carved not born’ campaign
MUMBAI: Oriana by GRT has unveiled the ‘Milena Film’, the artistic centrepiece of its new ‘Carved not born’ campaign, conceptualised and created by Schbang. More than just a campaign asset, the film is a bold statement of artistry and intent, celebrating women who carve their own brilliance while spotlighting the craftsmanship of the ‘Milena’ collection.
Inspired by the timeless elegance of art deco, the Milena collection translates bold geometry and structured sophistication into a visual narrative where jewellery takes centre stage. The story unfolds through movement, projection, and cinematography, creating an experience that is as much about emotion as it is about design.
At its heart, the ‘Milena’ film reflects the belief that greatness is not inherited but created. This idea comes alive through the interplay of Kalaripayattu, symbolising discipline and strength, and contemporary dance, representing fluidity and freedom. Together, they form a metaphor for today’s Oriana woman, rooted in tradition yet unafraid of modernity, graceful yet powerful, ambitious yet limitless.
The film pushes the boundaries of jewellery storytelling by blending choreography with AI-generated projections and CGI artistry, elevating jewellery into a larger-than-life protagonist. An original score, fusing Indian classical influences with modern rhythms, heightens the experience and amplifies the story’s sense of power and grace.
Beyond the film, the campaign extends into digital formats ranging from iphone-shot reels to CGI showcases of craftsmanship and AI-powered creatives, positioning Oriana not just as a jewellery brand but as a cultural voice of modern self-expression.
“With the Milena campaign, our ambition was to create more than a jewellery campaign, but an evocative story that honours the artistry of the collection and the spirit of the Oriana woman,” said Schbang, associate vice president, Vrinda Bajaj.
The ‘Milena’ film sets a new benchmark for jewellery campaigns, combining design inspiration, cutting-edge technology, and emotional resonance to reinforce Oriana’s belief that brilliance is not bestowed. It is carved, one choice, one moment, one masterpiece at a time.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
