Brands
Organic Harvest unveils 100 per cent vegan makeup with Nimrat Kaur
Mumbai: Organic Harvest, India’s leading certified organic beauty brand, enters the colour cosmetics category with the launch of a new makeup line, offering meticulously crafted beauty solutions that boast certified organic ingredients. Committed to maintaining its legacy of delivering toxin-free and cruelty-free formulations, Organic Harvest presents a new paradigm for makeup, offering cosmetics that prioritise skin health and environmental well-being, aligning with the growing demand for eco-friendly and safe beauty choices.
In response to the rising concerns among discerning consumers regarding the adverse effects of chemical-laden beauty products, Organic Harvest unveils a range of clean, sustainable, and result-driven makeup products that redefine the approach to cosmetics, without compromising on the skin’s health. Accompanied by a captivating digital video campaign featuring Actor and Brand Ambassador Nimrat Kaur, Organic Harvest revolutionises the beauty industry by harmonising nature’s finest ingredients with cutting-edge beauty technology, promising a fresh and ethical perspective on makeup.
Speaking on the launch, Good Brands Co CEO Sukhleen Aneja said, “With the launch of Organic Harvest’s first-ever makeup range, we’re taking another bold step towards fulfilling the vision of clean, ethical and sustainable beauty at Organic Harvest. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet, with the belief that beauty should be as pure as nature itself, and this makeup range is just that. It’s about looking good while feeling good, and that’s what Organic Harvest stands for. It’s an exciting addition to our portfolio, and we’re thrilled to share it with our customers.”
Organic Harvest founder Rahul Aggarwal expressed his enthusiasm for the brand’s expansion into makeup, saying, “We are thrilled to introduce Organic Harvest’s first-ever makeup range, extending our commitment to clean and organic beauty. Our journey has always been about redefining beauty with a conscience and our customers can now enjoy cosmetics that not only enhance their appearance but also promote skin health. We’re excited to introduce this line, and we believe it’s going to revolutionise how people perceive organic beauty.”
Organic Harvest actor and brand ambassador Nimrat Kaur shared, “Having been associated with Organic Harvest for some time now, the makeup range reflects an exciting and positive step towards a more sustainable future in the beauty industry. I’m absolutely delighted to be part of the DVC and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good thereby shaping a future where conscious beauty decisions are the norm.”
Designed to enhance natural beauty while nourishing the skin, Organic Harvest’s new makeup collection offers 6 new product categories – Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl and Liquid Eyeliner, tailored to meet the needs of modern consumers. The lineup includes:
Moisture Matte Lipstick: This creamy matte lipstick is enriched with organic almond oil to moisturise and protect the lips, while castor oil soothes and shields. With bold pigments, a long-lasting formula, and 12 buttery smooth shades, it’s suitable for all skin tones. Available for Rs 545.
Velvet Matte Liquid Lipstick: Crafted with organic almond oil for lip hydration and tea tree oil to soothe the skin, this liquid lipstick delivers a rich matte finish. It’s transfer-proof, offers one-stroke even application, and is available in 8 luscious shades for all skin tones. The range is available for Rs 595.
Weightless BB Cream: Enriched with organic almond oil for hydration and vitamins C & E to brighten the skin tone, this lightweight BB cream provides full coverage. Its Full coverage, blendable skin-loving formula is available in 3 shades suitable for all skin tones, for Rs 495.
Soft Matte Compact: Featuring organic almond oil for hydration and vitamins C & E for skin brightening, this compact offers instant brightening with SPF 30 protection. It delivers a buildable matte finish and is available in 3 shades suitable for all skin tones, for Rs 495.
Midnight Kohl: Made with organic almond oil to hydrate and soothe, this kohl eyeliner has smudge-proof and waterproof properties, and an intense black finish that complements all skin tones, for Rs 199.
Midnight Matte Liquid Eyeliner: This liquid eyeliner, enriched with organic almond oil, hydrates and soothes while delivering a matte finish with rich black pigments. It is waterproof, smudge-proof, and can last up to 14 hours, catering to all skin tones, for Rs 349.
Organic Harvest’s inaugural makeup range marks a significant stride in pursuing clean, sustainable, and ethical beauty. With a deep-rooted commitment to harmonising nature’s gifts with modern cosmetic expertise, this collection redefines the essence of organic beauty, where purity and performance coexist effortlessly, empowering individuals to express themselves authentically while prioritising their skin’s health and the well-being of our planet.
Experience the best of beauty with the Organic Harvest makeup range, now available for purchase on the brand’s website: www.organicharvest.in and through select retailers nationwide. For more information, and product details, and to explore the full range of Organic Harvest cosmetics, please visit www.organicharvest.in
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
