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Orcomm Advertising wins digital duties for Snapdeal
MUMBAI: Orcomm Advertising, an Indore headquartered creative agency, has bagged the digital duties for e-commerce marketplace Snapdeal following a multi-agency pitch.
The mandate involves creative duties for the leading e-commerce player. Snapdeal was previously working with Foxymoron and Animal for its digital creative duties.
A spokesperson from Snapdeal confirmed saying, “Orcomm possess a great understanding of tier II and tier III markets. We are excited to partner with them to penetrate our brand deeper into these markets.”
Orcomm Advertising CEO Kavita Koserwal said, “The real action is in tier II and tier III cities of India. Snapdeal attracts a sizeable share of its business from these key markets. This is an exciting opportunity for us to leverage our learning.”
Over the years, Snapdeal has also been known for its advertising campaigns such as ‘Unbox Zindagi’, ‘Sale-o-Shayari’ that have gone ahead to be a part of the local lingo.
Orcomm Advertising offers 360-degree creative solutions to clients like DB Group, Sakshi Group, Jaipuria Institute of Management, among others. In a short span of 10 years, the agency has delivered award-winning campaigns engaging tier II and III urban aspirers and has clinched compelling gains for its stakeholder brands.
Some of its notable campaigns have been Live No Negative, Sarthak Diwali and Jal Satyagraha for Dainik Bhaskar. Over the years, Orcomm has created a niche as a creative solutions provider for ‘real India’ markets.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
