Ad Campaigns
OPPO ‘Reno India 10x Tour’ campaign captures the essence of India’s beautiful heritage
MUMBAI: India is a land of untouched natural beauty, adorned with cultural heritage. To bring alive this breath-taking beauty and capture the never-seen-before pictures, OPPO, collaborated with Saunak Shah – a renowned New York-based photographer who captured India through the Reno 10x Zoom lens.
To showcase OPPO Reno 10x Zoom’s camera capabilities, Saunak travelled to 10 iconic locations in 10 days to capture the beauty ofarchaeological marvels and landmarks of the country as part of the ‘Reno India 10x Tour’ campaign. During his 10 days journey to India, Saunak visited and captured iconic landmarks starting from Agra, Varanasi, Kolkata, Hyderabad, Hampi, Alleppey, Mumbai, Jaipur, Delhi and Kashmir using OPPO Reno 10x Zoom.
With this campaign, OPPO is enabling consumers to see the unseen. Furthermore, OPPO is leveraging the digital campaign through National Geographic Traveller India. Along with this OPPO has developed a microsite for the consumers to witness the mystical voyage captured on Reno 10x Zoom like never seen before.
Speaking on the campaign, OPPO South Asia CMO Will Yang said, “It has been our endeavour to create unique experiences through our products. Associating with Saunak Shah for such a unique campaign is a step in that direction. We wanted to captivate the smartphone photography lovers and showcase the potential of OPPO Reno 10X Zoom.”
He further added, “India’s natural beauty and picturesque monuments have inspired artists all around the world. We believe OPPO Reno 10x Zoom’s camera capabilities are perfectly poised to capture the magnificence. We are delighted to showcase the results from this cooperation and hope the consumers are equally excited.”
OPPO’s digital campaign aims to reach out to the budding photographers and photography enthusiasts across India to highlight the capabilities of the new smartphone enabling users to capture images in a redefined manner. It would also give a chance to these consumers to experience high-quality photos when using a power-packed camera.
The Reno 10x Zoom supports an industry-first technology, 10x Hybrid Zoom with a triple-lens camera structure with a telephoto lens, a 120-degree ultra-wide-angle lens, and a 48MP main camera. With 10x Hybrid Zoom technology and triple lens setup, the OPPO Reno 10X Zoom can cover broad focal lengths of 16 mm-160 mm, ensuring high-quality long-distance shots. OPPO has also introduced dual Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy and capture phenomenal pictures.
The Reno India 10x tour campaign received good response on OPPO’s social media platforms and was also promoted by National Geographic Traveller India on their social media platforms. In addition, the Reno India 10x Tour video is now live on OPPO’s social media platforms and microsite for consumers to experience the photo journey with Saunak Shah.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
