Ad Campaigns
Oppo launches new film with Ranbir Kapoor for Reno7 Pro
Mumbai: A wealthy businessman dies, leaving his most prized possession- a smartphone – behind as inheritance. But much to the frustration of his family, he leaves the beneficiary’s name blank! The sequence of events post this revelation comprises the plot of the latest Oppo ad film for its new Reno7 Pro 5G smartphone.
Global smart device brand, Oppo has released a five-minute long Whodunnit film for the launch of its latest smartphone. The quirky campaign conceptualised by media and entertainment company Only Much Louder (OML) features the actor as a ‘detective Vishwas,’ called to solve “The Case of the Unboxed Phone.” The plot, set in a mansion, follows the bereaved family of five who are now suspects in the mystery unboxing of the prized phone. As the story unfolds, each suspect admits to having a weakness for the Reno7’s newfangled design aesthetics and features.
The ad film, crafted like a full-blown thriller, under a span of five minutes manages to showcase the standout features of the device in a creatively intriguing manner. Whether be it through the lens of the selfie-obsessed eldest son drooling over the 32MP front camera, or the artistically inclined daughter-in-law who’s enamoured by the shooting star design of the phone.
The couple’s gamer son too has his eyes set on the device’s performance, and the promise of a flash charge that juices the battery to 100 per cent in about 30 minutes. While the notification-seeking matriarch of the family is drawn by the orbit breathing light that emits soft lights whenever the phone receives a call or a message. And finally, the photography-obsessed younger son loves the rear shooter that has the potential to capture sharp HD videos and portraits.
The mystery deepens as Kapoor’s character declares that each of the members has a motive to get his/ her hands on the device, but every one of them has an alibi too. However, the plot thickens when after interviewing all the family members, the ‘Detective’ decides to take the phone to the forensic lab to presumably dig out more evidence. As the family mulls over the identity of the ‘Unboxer’ culprit, they are in for a rude surprise when the doorbell rings.
Watch the film to know more:
The detailed ad film explores and displays every one of the device’s specialised features that promise to be user-friendly and functional for the consumer, even as it is captures and manages to hold the viewer interest till the very end. Which was also the exact brief from the brand to the creative agency.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
