Ad Campaigns
OPPO India’s new Diwali ad film urges people to ‘Light Up New Beginnings’
Mumbai: Celebrating the spirit of new beginnings, Oppo, the global smart device brand has announced the launch of its new Diwali campaign that urges people to spread joy, cheer, and optimism this festive season.
The hopeful and heart-touching film sends out a message of hope and positivity with a voiceover featuring lyrics from the young poet Megha Rao, translated into Hindi by poet Rakesh Tiwari.
Directed by Bharat Sikka, the film is all about being optimistic, brave, and rejoicing the little joys of life, such as meeting friends and celebrating with family. The film beautifully captures the emotions and emphasises the fact that there is always light at the end of the tunnel and this Diwali is all about caring, sharing, and giving.
Oppo India chief marketing officer Damyant Singh Khanoria said: “The year gone by was challenging for everyone. It has made us more empathetic and thoughtful about who we are and what we hold dear. With Diwali around the corner, we at OPPO wanted to celebrate the human spirit with a message of optimism and hope. Here’s wishing everyone a happy Diwali and hoping we all ‘light up new beginnings’ in the New Year.”
The film starts with the phrase “tum me himmat hai” and then the voice-over addresses how we all have come so far, overcame setbacks without giving up hope. Despite the hurdles, the film encourages people to keep going, pave new paths for themselves and celebrate joys with their loved ones. The film goes on to say that, the many tales of your bravery will never be written down in any history books but you know how to fight fearlessly and this is the most beautiful thing about you.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
