Ad Campaigns
Oppo flaunts its F19 Pro series’ juiced up camera in new TVC
MUMBAI: Smartphone maker Oppo India has unveiled a brand new television campaign for its F19 Pro + 5G mobile phone.
The film, conceptualised and crafted by Taproot Dentsu India, showcases the new AI Highlight Portrait Video feature. It demonstrates how Oppo F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation.
The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. Oppo recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have – shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions.
Oppo’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘flaunt’, which would connect deeply with the target audience.
Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the Oppo F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation – the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics.
Oppo Mobiles India CMO Damyant Singh Khanoria said, “‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the Oppo F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic So gaya ye jahan track. The film is the perfect embodiment of the F-Series product series.”
Taproot Dentsu Gurgaon creative head Titus Upputuru added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic So Gaya Ye Jahan song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of Oppo F19 Pro series.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
