MAM
Oppo associates with Sony Pictures for Spider-Man
MUMBAI: The camera phone brand Oppo has established an association with Sony Pictures Entertainment on Spider-Man: Homecoming. The brand brought fans an exclusive fan screening in Mumbai.
In India, Oppo became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016.
With the new association, Oppo will be further strengthening its foot in the entertainment sector with movies, to engage with fans and the youth. Oppo’s brand director Will Yang said, “Association with such youth-centric properties has been Oppo’s focus area to reach its target audience and make space for the brand in each of our consumers’ heart. Spider-Man: Homecoming as a movie event resonates well with the young audience and hence becomes the perfect platform of association for us.”
As a part of this association, Oppo has also launched a new TVC in collaboration with Spider-Man: Homecoming.
Along with the release of the movie, Oppo has planned to run an online campaign, starting from 7 July after the release of the movie till 14 July. Oppo started the era of selfies and was the first brand to launch smartphones with 16MP front cameras.
Brands
Wow! Momo launches Indian Momo League with city-themed cricket menu
Colourful, region-inspired momos turn match-time snacking into fan play
MUMBAI: Wow! Momo is serving up a fresh spin on cricket fandom this season with the launch of the Indian Momo League, a campaign that turns match-time snacking into a city-led celebration.
Timed alongside the ongoing Indian Premier League, the initiative introduces six city-inspired momo variants, each reflecting the flavour and personality of Kolkata, Chennai, Mumbai, Delhi, Bangalore and Hyderabad. Built around the idea “Har city ka apna momo”, the range uses natural colours and skips synthetic additives, giving fans a vibrant, edible way to back their teams.
From bold reds to electric blues, the momos are designed to stand out both on the plate and on social media feeds. The visual appeal is deliberate, turning everyday snacking into something shareable, playful and distinctly local.
To deepen the experience, the brand has rolled out IML Combos that bundle momos with fries and beverages, creating an easy, match-ready option for viewers at home or gatherings with friends. The campaign also adds a reward layer, with customers ordering these combos getting a chance to win match tickets, linking the living room to the stadium.
Adding to the competitive spirit, a live Momo Scoreboard tracks orders in real time across cities, allowing fans to see how their city is performing beyond the cricket field. The feature introduces a light-hearted rivalry, driven not by runs and wickets, but by bites and orders.
Speaking about the campaign, Wow! Momo Foods Pvt. Ltd. co-founder and CMO Muralikrishnan said, “With Indian Momo League, we wanted to make fandom more participative and personal. ‘Har city ka apna momo’ is our way of celebrating how every city experiences the matches differently, and bringing that emotion into something as simple and joyful as food.”
The campaign is being amplified through city-focused creatives, creator collaborations, in-store activations and real-time digital content, ensuring it stays closely tied to ongoing match conversations throughout the season.
With the Indian Momo League, Wow! Momo blends food, fandom and friendly rivalry into a format that feels both timely and distinctly Indian, proving that during cricket season, even snacks can take centre stage.
