Brands
OPI collaborates with BARBIE to launch an exclusive range of BARBIE inspired nail lacquers
Mumbai: OPI, the #1 salon brand worldwide in Nail Color & Care, is making Barbiecore nails accessible from the comfort of your own dreamhouse. The brand has partnered with Warner Bros. and Mattel to bring the world of Barbie to manicures all over the nation. The beauty brand is all set to unveil a new limited edition nail lacquer collection in India on 1 August inspired by Greta Gerwig’s upcoming “BARBIE” movie.
The OPI x BARBIE Collection features nine limited edition nail lacquer shades that bring the brands’ partnership from the big screen to the real world. Get ready to show off your mani skills with exclusive shimmers, glitters, and crème shades inspired by the new movie BARBIE!
Speaking of the collaboration with BARBIE, Wella Company marketing head – South Asia Divyapreet Singh said, “We at OPI are thrilled to join forces with Warner Bros. and Mattel for this exclusive collaboration. OPI shares the core values of empowerment and inclusivity that Barbie represents. The use of color for self-expression knows no boundaries, mirroring the wearer’s limitless potential. The pink aesthetic has become an iconic symbol in fashion and beauty, and the collection’s standout shade, Hi Barbie!, inspired by the upcoming film and already causing a buzz online, perfectly captures the essence of the popular Barbiecore trend. Offering a palette of nostalgic hues, the collection provides consumers with a delightful escape into a world of joyful colors.”
The limited-edition shades part of the OPI X BARBIE collection are named to channel the movie’s feel-good energy. Featuring four shades that include pinks in crème and metallic finishes, as well as a bold and saturated magenta color. In addition, there also will be three bright shades of lemon yellow, sky blue and a shimmery baby blue, and two glitter shades with iridescent silver and pink particles.
Shades that are a part of the collection include:
Bon Voyage to Reality!: A nude pink crème;
Every Night is Girls Night: An iridescent glitter shade;
Best Day Ever: A pink glitter hue;
Feel the Magic: A deep pink crème shade;
Welcome to Barbie Land!: A shimmery pink color;
Hi Barbie: A hot pink crème;
Hi Ken!: A bright yellow crème;
Yay Space!: A shimmery baby blue color; and
My Job is Beach: A mid-tone blue crème.
The limited edition nail lacquer shades will retail at Rs 850 for a 15ml bottle from 1 August onwards and will be available on Nykaa, Sephora stores near you, and OPI Salons near you.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
