MAM
OpenAI joins C2PA steering committee
Mumbai: The Coalition for Content Provenance and Authenticity (C2PA) announced that OpenAI, a leader in artificial intelligence research and deployment, has joined the C2PA as a steering committee member. This marks a significant milestone for the C2PA and will help advance the coalition’s mission to increase transparency around digital media as AI-generated content becomes more prevalent.
Joining other steering committee members that include Adobe, BBC, Intel, Microsoft, Google, Publicis Groupe, Sony and Truepic — OpenAI will collaborate to further develop and promote the adoption of Content Credentials, an implementation of the C2PA’s open technical standard for tamper-resident metadata that can be attached to digital content, showing how and when the content was created or modified.
The announcement today builds on OpenAI’s previously shared initiatives to improve transparency around digital provenance. Earlier this year, OpenAI began attaching Content Credentials to images created and edited by DALL•E 3, the company’s latest image model, in ChatGPT and the OpenAI API. In addition, the company also announced its plans to attach Content Credentials to video generations from Sora, the company’s text-to-video model, when the model is ready to be deployed to the public.
OpenAI’s membership and implementation of Content Credentials serve as a strong endorsement for the C2PA technical specification and advance the collective mission to help restore trust in the digital ecosystem.
“C2PA is playing an essential role in bringing the industry together to advance shared standards around digital provenance,” said Anna Makanju, OpenAI’s VP of Global Affairs. “We look forward to contributing to this effort and see it as an important part of building trust in the authenticity of what people see and hear online.”
“OpenAI is a long-time supporter of the C2PA’s mission and we’re thrilled that they’ve deepened their engagement by becoming a Steering Committee member,” said Andrew Jenks, C2PA Chair. “OpenAI’s existing adoption, advocacy, and ongoing commitment to Content Credentials will bring an important voice to our membership’s working efforts to guide the development of the C2PA standard.”
MAM
Senjam Raj Sekhar takes the comms helm at Air India
Veteran communicator joins Tata Group airline after 5 years at Mobile Premier League.
MUMBAI: When the skies call for a fresh voice, Senjam Raj Sekhar is ready for takeoff. The seasoned communications leader has joined Air India Limited as global head of communications, stepping into a pivotal role as the Tata Group-owned flag carrier accelerates its transformation into a world-class global airline with an Indian heart.
Senjam brings a wealth of experience to the cockpit. Most recently, he spent five years as head of global communications at Mobile Premier League (MPL), steering the gaming platform’s voice through regulatory headwinds and fierce competition across six continents. His campaigns earned Platinum for Best PR Campaign at the 2023 SABRE South Asia Awards, multiple ET Kaleidoscope wins, and Fulcrum Masters of Technique Gold in 2023 and 2024. Under his leadership, MPL was named Asia Pacific Company of the Year (SABRE 2023) and South Asia Company of the Year (SABRE 2023), plus Corporate of the Year at ET Kaleidoscope in 2022 and 2023.
Before MPL, Senjam led corporate communications at Flipkart (2015–2018), where he launched Flipkart Stories, one of India’s pioneering owned-media platforms. Earlier stints include director & head of group corporate communications at Vedanta Resources (2011–2013), where he established the FTSE 100 company’s digital and social presence (ranking it sixth among FTSE 100 peers in 2012), and senior vice president at Bharti Enterprises (2005–2011), managing reputation across Bharti Airtel and its ventures in 20 countries.
He also headed communications for Samsung South West Asia (2004–2005), managed operations at Genesis Burson-Marsteller in North and East India (2002–2004), and served as account director at Weber Shandwick (1999–2002), handling high-profile accounts including McDonald’s during India’s beef crisis.
Senjam’s global sabbatical as a “Worldyatri” (2013–2015) saw him travel across 16 countries on four continents, fulfilling a lifelong dream.
Air India, under Tata stewardship, is in the midst of a massive revival fleet expansion, network growth and brand repositioning. Senjam’s appointment signals the airline’s intent to sharpen its storytelling as it competes on the world stage.
For a carrier with deep roots and high ambitions, Senjam Raj Sekhar is now the voice steering the narrative ready to turn heritage into headlines.
